5 best reasons to experience ‘Thor: Ragnarok’ in IMAX theatre

The biggest movie event of the year is coming to Philippine cinemas on Wednesday, October 25. Marvel Studios’ ‘Thor: Ragnarok’ promises to bring a unique cinematic experience to all Marvel and Avengers enthusiasts.

Complementing the very thrilling plot is the total experience facilitated by this movie. The destruction of Asgard in Norse mythology comes alive and the adventure gets even more action packed compared to all previous Thor movies combined.

Tech and Lifestyle Journal was among the lucky viewers who were invited on the recent advanced screening of the motion picture held at the IMAX Theater in SM Megamall on October 20. From that amazing movie experience, we list five of the best reasons why we recommend watching this movie event in IMAX when regular viewing starts on October 25:


1. IMAX theatre screen is 26% bigger than regular cinema screen. IMAX theatres feature a special format with 1.9:1 ratio. Get to enjoy every scene in a screen that is 26% bigger than what you’ll see in any regular cinema. Thus, you’ll never miss on any important and trivial detail that Marvel Studios has infused into certain special scenes.

2. Every scene comes to life with vivid colors. Thanks to IMAX’s digital enhancement process, every scene is delivered with 60% more brightness and 40% higher contrast. This is why there is no other better way to enjoy every second of ‘Thor: Ragnarok.’ You would realize why color plays a very huge role in the effective delivery of the movie.


3. The giant screen fills even your peripheral vision. Nothing beats the wall-to-wall, floor-to-ceiling curved screen that can fill even your peripheral vision. The increased viewing angles (up to 70 degrees) make the epic gladiator scene between Thor and the Hulk all the more breathtaking.


4. Customized audio system distributes sound throughout the theatre. The impact of each awesome scene gets magnified with the best audio experience that only IMAX theaters can deliver. You can particularly observe this whenever Thor’s hammer, the Mjolnir, strikes an object and goes back to his hand. You can almost pinpoint where it falls.

5. Realistic 3D visuals beam with unparalleled brightness and clarity. The theater’s 3D projector never fails to deliver unsurpassed clarity and brightness. And with all the mentioned visual features, images almost seem to jump off from the screen. Thus, the most immersive viewing experience is facilitated.


Enjoy the ultimate movie experience at IMAX Theatre in SM Megamall, SM Mall of Asia, SM City North Edsa, SM Southmall, and SM City Cebu. ‘Thor: Ragnarok’ will also be shown in all SM Cinema locations nationwide.