Why Acer PH is giving away Samsonite luggage for back-to-school promo

Acer Philippines has a great deal to motivate students this back-to-school season. The giant PC maker has officially rolled out its #CarryOn Back-to-School Promo that gives away a free Samsonite luggage for every purchase of qualified Acer and Predator laptops, projectors, and desktop computers.

This unique promo targets the millennials, who are characterized by their constant and consistent hunger for adventure and exciting experiences. You got it right. Acer is aiming to motivate students to do well in their studies by giving them something to look forward to—traveling as a reward for meeting academic goals.

The company believes that #CarryOn can encourage the youth to overcome any challenge as they carry on and pursue the realization of their life goals and dreams. Acer has teamed up with American luggage and travel bag brand Samsonite for this endeavor.

“If there’s one thing we’ve learned about millennials, it’s that they are very passionate individuals who are unstoppable if they are truly motivated,” Acer Philippines Sales and Marketing Director Sue Ong-Lim said during the promo’s grand launch recently held at the Mega Fashion Hall in SM Megamall.

“Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to traveling, to help us propel this cause forward. Hand in hand, we are hopeful that we will be able to not only motivate our millennials but also reward them for their hard work by fueling their wanderlust.”

At the same time, Acer Philippines officially launched the #CarryOn video, a short film that summarizes what the promo is all about. This short flick depicts how traveling can be an effective way for the youth to cope and re-energize amid all the setbacks that life brings. The full video (shown below) was shot under the helm of esteemed film director Irene Villamor, who is considered as among the most promising new directors in the country after impressing the audience with her full-length movies ‘Meet Me in St. Gallen’ and ‘Camp Sawi.’

 

For its part, Samsonite has also expressed its gratitude for this strategic partnership. “Travel inspires a different form of education—it makes you learn about new environments, exposes you to different cultures, and gives you a clearer view of the world,” said Samsonite Philippines Country Head Ciely Buenviaje.

#CarryOn Back-to-School Promo runs until June 30, 2018.