The Covid-19 pandemic has been taking its toll on businesses, affecting all industries and forcing numerous companies to streamline, if not cease operations. However, there are organizations that are able to stay afloat and even thrust forward amid the crisis.
Among the thriving firms amid pandemic in the country is Amway Philippines. The multinational direct-selling company finds itself in a good position to immediately respond to shifting consumer trends through its health, personal, and home-care products.
Amway Philippines is distributing multiple brands, including Nutrilite health supplements and Artistry Studio skincare and cosmetics that promote a healthy and empowered lifestyle. The company asserts that it keeps high standards and sustainable processes to come up with pure, safe, and effective products that consumers trust and patronize.
“Having a diverse portfolio won’t necessarily make your business crisis-proof,” said Amway Philippines Country Manager Leni Olmedo. “But if your portfolio is made of products that are relevant to your consumers, you will always have a market in any given situation.”
Amway Philippines highlights the relevance of its product portfolio and its ability to quickly adapt to rapid environmental changes as key factors for its continuously thriving operations despite the uncertain times. The company considers personal health and wellness as significant pillars in its business. This has proven to be more relevant than ever during the time of community quarantine when consumers readily embrace a lifestyle of self-care.
“Strengthening our focus on this market and enhancing the accessibility of these products through multi-channel ordering has allowed us to generate more business and develop deeper relationships with our direct sellers,” Olmedo said.
New mode for direct sellers
For Amway Philippines, its direct sellers—Amway Business Owners or ABOs—had to shift from face-to-face interactions to video calls. “We provided our ABOs with training and resources to bring their offline communities online,” Olmedo shared. “We saw that the platform may have changed to digital, but the core of business-building through strong personal connections remained the same.”
Olmedo added that a digital pivot is imperative for all companies. For Amway, an online approach poses as an opportunity to attract even more participants in virtual programs since it is agnostic to time and location.
Logistics and information
Logistics is another item that needs to adjust. Currently, most consumers prioritize contactless deliveries and cashless payments to lessen the risk for contamination so businesses need to look and invest in those solutions. E-commerce is another possibility that should be explored as it gives versatility and multiple platforms to a business—expanding its reach when successfully implemented.
Yet, Olmedo shared the most vital step that businesses must take now: keeping stakeholders informed. “Timely information helped our ABOs navigate their businesses in the midst of uncertainty. We strongly believe that during these difficult times, it’s important to be visible and transparent, even if the message is not what people would like to hear,” she concluded.