Samsung supports the unique cinema experience of Art Fair PH

Remember when a light-and-audio 3D mapping show was projected at the dome of Tower One and Exchange Plaza at the Ayala Triangle Gardens in Makati City?

This time, the same dome facilitated a different kind of film viewing to kick off the Art Fair Philippines 2020 on February 14. Dubbed as the 10 Days of Art, the festival has a dedicated section to commemorate the 100th year of the Philippine cinema this year. Curators of this showcase were film critic Philbert Dy, film archivist and historian Teddy Co, and award-winning writer and editor Erwin Romulo.

Teddy Co, Phil Dy, and Erwin Romulo

Samsung Philippines was among the partners of the ArtFairPH/Film section. ‘The Unconfined Cinema: An Outdoor Cinema Experience’ facilitated a different way of viewing selected Filipino movies. Carpets and pillows were provided in the area to allow the guests to lay down as they enjoy the blockbuster local film ‘One More Chance,’ which stars John Lloyd Cruz and Bea Alonzo. This was the first time that the movie was projected on the ceiling of the dome. Viewers had the option to stream the audio simultaneously and directly through the app in their smartphones.

Carpets and pillows enabled guests to lay down while enjoying the movie projected on the ceiling.

The Unconfined Cinema experience continued on February 15 with a run of QCinema 2019 Shorts ‘Sunday Beauty Queen’ and ‘Never Not Love You.’ This time, the films were screened through the Samsung 82-inch Premium UHD 4K TV—distinct for offering real 4K picture quality and smart access to online content streaming services and apps for the best home-viewing experience.

John Lloyd Cruz and Bea Alonzo during the live script reading of ‘That Thing Called Tadhana’ on Art FAir PH Day 2.

The same Samsung TV was also used during the live script reading of ‘That Thing Called Tadhana’ with the film’s director Antoinette Jadaone. Celebrities John Lloyd Cruz and Bea Alonzo came to read the script.

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