Cebuana Lhuillier empowers employees with AI integration

Press Release

In a world driven by technological breakthroughs, Cebuana Lhuillier has made a tremendous journey by putting innovation at the heart of its corporate culture. Known as the leading microfinance institution in the country, the company has thoroughly proven that innovation is at its core, especially as they continuously adapt to modern technologies that they can incorporate in their operations. 

Rather than viewing Artificial Intelligence or AI as a disruptor or a threat to traditional methods, Cebuana Lhuillier encourages its employees to embrace this technology and put it to good use. That way, employees can upskill themselves and be able to help the company propel itself to greater heights. More so, it is also by embracing the potential of AI that employees can streamline tasks, unlock possibilities, and inspire innovative solutions.

With close to 3,500 branches nationwide and more than 10,000 employees, the company sees the need to continuously improve its employees and its services. Throughout the years, the company has implemented various programs that will keep it relevant in their industry.

“By harnessing the use of AI in Cebuana Lhuillier, we aim not to replace our human employees but amplify their potential. I am also a firm believer that it is by learning how to adapt to modern technologies that we can keep our business relevant for the years to come. By embracing AI, we become open to change and innovation. This is also the same reason why we appointed Mr. Warren Enteria as our very own AI champion within the organization, given his affiliation and staunch support for AI in the country,” says Cebuana Lhuillier President and CEO Jean Henri Lhuillier. 

Among the company’s projects is its first-ever GPThon, hosted by Head of Business Quality Management Division Head Warren M. Enteria. During the event, selected participants from various departments and were taught about GPTs, how they work, and how they can make one. Upon identifying common problems within their respective departments, participants took the time to design their own GPTs and present it to a panel of judges. 

This isn’t the first time that Cebuana Lhuillier has empowered its employees with AI integration as the company also encourages its employees to embrace what AI can do. For one, the company’s creatives team and partner agencies are encouraged to use AI in their designs. Some of these works can be seen on the company’s social media pages.  

The company recognizes the importance of adapting to change so they can stay relevant within their market. More than just social media posts, Cebuana Lhuillier has also run several chatbots with the help of AI to streamline tasks better and make coordination easier within the organization. Some of these include the likes of Ninong Ceb, Waquin, and many others which serve various purposes. 

Rather than replacing human workers,  Cebuana Lhuillier has augmented AI to enhance its employees’ capabilities, thus making them feel empowered to perform their roles more effectively. As a result, AI has not only increased efficiency but has also enhanced job satisfaction by removing mundane tasks and allowing employees to focus on more meaningful work.

Through exertive efforts in harnessing new technologies and shaping a skilled workforce, Cebuana Lhuillier continues to prove how well they invest not just in their facilities and services, but also in the welfare of their employees.