Cebuana Lhuillier’s insurance unit transforms into an insurance broker

In its 20th year, Cebuana Lhuillier Insurance Solutions is taking a drastic move to transform itself into an insurance brokerage company. Now known as the Cebuana Lhuillier Insurance Brokers, Inc. (CLIB), the new insurance broker aims to further help Filipinos gain better access to more inclusive and affordable insurance products and services.

CLIB has emerged into a future-ready insurance broker matching consumers with the right insurance products for their priorities, goals, and financial capabilities. As a broker, it will also offer an array of life and non-life insurance product—through partnerships with numerous insurance providers—accessible via its state-of-the-art digital platforms.

“Today marks a new and exciting chapter in the history of Cebuana Lhuillier as we continue to champion financial inclusion—no longer just an agent, but a broker—providing Filipinos, regardless of their socioeconomic class, access to insurance products that fit their needs, financial capabilities and at the comforts of their own home,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.

Insurance Commissioner Dennis Funa (center) during the CLIB launch on February 27, 2020 at the Makati Shangri-La Hotel. Also in the photo are (from left): CLIB First VP and Group Head Jonathan Batangan, Cebuana Lhuillier Senior Executive VP Philippe Andre Lhuillier, CEO and President Jean Henri Lhuillier, and Integrated Marketing and Communications Group Head Michael Sena.

CLIB is bringing insurance providers and buyers together through various touchpoints, including the eCebuana mobile app and ProtectNow, a digital one-stop insurance shop which allows clients to compare the lowest prices of insurance offerings and monitor their insurance policies and claims in real-time. CLIB will also bring its flagship Protect Max with other insurance products from partners into popular shopping platforms like Shopee and Lazada.

Through its insurance brokerage arm, Cebuana Lhuillier will also offer its newest portfolio of personal, health, property, group, loan, and business and liability insurance products. These include the CL Personal Accident Basic; CL Travel Prime; CL Pamilya Max; CL Health Dengue and Leptospirosis; CL Fire, Typhoon, Flood; EQ Care; CL Drive Lite; CL Tourista Protect; CL Hotel Guest Care; CL Passenger Care; CL Employee Care Plus; CL MicroBiz Protek; CL AgriCare; and Cyber Insurance.

CLIB will offer products in over 2,500 Cebuana Lhuillier branches nationwide plus about 6,500 domestic partner outlets. This will give it the unique advantage of having a presence in most urban and rural communities, possibly catering to a wider area of still untapped market for insurance.