‘Corporate Giveaways’ turns into a virtual trade show on its 33rd edition

The annual trade show facilitating a showcase of corporate and promotional items for businesses is undergoing a timely transformation amid the new normal. On its 33rd year, the Corporate Giveaways Buyers’ Show goes online through a virtual trade show from July 31 to August 6, 2020.

The Corporate Giveaways 2020 Virtual Trade Show is a browser-based online platform designed for marketing, advertising, and procurement professionals to do their annual gift-sourcing tasks safely using their PC or mobile device. Attendees are able to explore the virtual exhibit hall and visit booths, download sellers’ brochures, view product videos and photos, and directly inquire with suppliers through live chat and email.

“Many of our exhibitors are family-run SMEs and MSEs,” said Raquel Romero, President of World Expos & Concepts, Inc. (Worldexco), the organization behind Corporate Giveaways Buyers’ Show. “It is important to find a way for them to continue to get their products and services in front of institutional buyers, especially now that in-person meetings and client visits can’t be done.”

For 33 years now, the Corporate Giveaways Buyers’ Show has been linking suppliers with thousands of top executives and decision-makers searching for their year-round company giveaways and business gifts. Every year, new items and concepts are introduced to provide customers with more options. Promotional items that are showcased range from traditional and budget-friendly giveaways to premium items intended for high-profile executives and customers.

Since the pandemic started in March, all annual trade fairs, conferences, and events have been indefinitely cancelled to prevent the further spread of the fatal Covid-19 virus. Thus, most event organizers are turning to technology in lieu of face-to-face and mass-gathering events. While webinars and video conferences have become common, virtual trade shows are concepts that are relatively new in the country. Corporate Giveaways 2020 will be among the pioneers for virtual trade shows.

“We need to get businesses up and running again. But since budgets are not as they were and lavish advertising campaigns have been put on hold, what better way to re-connect with your clients than through a gift delivered directly to your intended target? A thoughtful token is a great way to remind clients that you are still at their service; or show gratitude for their continued patronage. It is also an effective tool to recognize loyal employees for going above and beyond the call of duty during these uncertain times,” Romero explained.

According to Worldexco Head of Marketing Services Bogee Romero, the 33rd Corporate Giveaways Buyers’ Show will feature thousands of customizable and branded products of all types and price points from the leading local suppliers. “Leather goods, eco-friendly gifts, mobile accessories, drinkware, bags, and luggage have always been popular, but this year we’re also seeing timely items such as self-care kits and products related to safety and hygiene.”

Admission to the ‘Corporate Giveaways Virtual Trade Show’ is free of charge. For more information and to register, click this link.

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