Jack ‘n Jill Cream-O turned the Central Park at SM By the Bay in Pasay City into a fun picnic area on April 7 as it staged the Cream-O Flix Fest: Unlock the Irresistible. The activity marked the return of the unique outdoor cinema experience following the success of the first Flix Fest in 2017, which was held at Quezon Memorial Circle.
Cream-O Flix Fest 2018 proved to be bigger and more fun than the event mounted by the chocolate cookie brand in the previous year. Cream-Oholics from all walks of life enjoyed outdoor film showing of three hit Hollywood movies—Lego Batman Movie, X-Men Days of Future Past, and Spider-Man: Homecoming—that lasted from late afternoon until the evening.
Cream-O also made sure Flix Fest 2018 will be packed with other exciting activities. The Cream-Ofied Creations booth allowed participants to showcase their inner creativity by decorating their favorite Cream-O variants (Vanilla, Choco Fudge, Crinkles, Deluxe, Chocolate Chip, Choco ‘n Berries, and Cookies ‘n Cream) through dipping, sprinkling, or drizzling with colorful sweets. The creative cookie creations were presented online; the most creative of those was recognized by the end of the night.
Various gaming booths were also installed in the vicinity and lots of prizes were given away to game winners. Cream-O Warp Pipes along with Claw the Cream-O booth challenged participants’ skills and strategies in achieving goals, while Cream-O Movie Combo Trivia Game tested their stock knowledge about pop movies.
Cream-O also gave away Instax Mini Cameras and Kidzania passes through raffle draws conducted throughout the program. Special guest-performers were invited to provide further entertainment.
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