GMA Public Affairs and YouTube collaborate for Christmas original series

GMA Public Affairs First Vice President Nessa Valdellon and YouTube Content Partnerships for Singapore, Malaysia, and the Philippines Head Siddharth Srinivasan
(Press Release)

GMA Public Affairs is set to make the Yuletide season extra special as it presents an original series called ‘Pinoy Christmas In Our Hearts‘ in collaboration with YouTube.

Anchoring on Filipinos’ beloved Christmas traditions such as noche buena, simbang gabi, and caroling among others, the four-part series will feature OFW YouTube content creators who are coming home for the first time since the pandemic. Mainstream creators and celebrities including Ninong Ry, Small Laude, and Jessica Soho will also join the series to share uniquely Pinoy Christmas content on YouTube that viewers will surely relate to.

“GMA Public Affairs champions innovation by creating and sharing stories that resonate with Filipinos wherever they may be. With each story, a connection is made and a message is conveyed. ‘Pinoy Christmas In Our Hearts’ is a way for us to inspire our fellow Kapuso this Christmas season and we are so grateful that the Filipinos’ favorite online platform YouTube continues to support us in these creative and meaningful endeavors,” shared Nessa Valdellon, First Vice President of GMA Public Affairs.

“YouTube is all about bringing people and communities together through the shared language of video. We are proud to collaborate with GMA Public Affairs in bringing ‘Pinoy Christmas In Our Hearts’ on YouTube. With this series, we hope that more Filipinos can watch uplifting content online that speaks to the importance of being with our family and loved ones, especially this holiday season,” said Siddharth Srinivasan, Head of YouTube Content Partnerships for Singapore, Malaysia, and the Philippines.

The project comes on the heels of GMA Public Affairs crossing the 20-million-subscriber milestone on YouTube just last month. Currently, the channel has amassed 12.7 billion views since 2009. It likewise recorded 1.1 billion hours of watched videos as of this writing.

Each of the four episodes of ‘Pinoy Christmas In Our Hearts‘ will drop weekly starting this December on the GMA Public Affairs YouTube channel.


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