HK Tourism Board launches ‘West Kowloon’ to promote art/culture tourism

(Press Release)

The Hong Kong Tourism Board (HKTB) has officially launched a West Kowloon neighborhood promotion, after featuring popular promotions “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighbourhoods” campaign.

Throughout the continuous evolution and revitalization, the neighborhood has a lot of astonishing experiences for the public and visitors to uncover. The HKTB expects the campaign to draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighborhood.

“The HKTB believes the West Kowloon neighborhood program will not only drive domestic tourism and stimulate consumption, but also spread a positive message and showcase Hong Kong’s new art and cultural travel opportunities to the world and fire up interest in the district among visitors, who are keen to return as soon as borders reopen,” said HKTB Executive Director Dane Cheng.

Five walking routes to uncover a rich heritage

Starting from the beautiful shoreline at the West Kowloon Cultural District, the “West Kowloon” neighborhood program extends to Yau Ma Tei and Pitt Street, and spans along Nathan Road to reach streets and paths around Austin Road, Jordan.

To reflect the unique characteristics of each area, the HKTB has devised five thematic walking tours focused on Heritage & Craftmanship, Cultural Arts, and Culinary Arts. The routes cover many little-known corners of the city that are often overlooked by residents and visitors alike, such as a bookstore hidden in the Tin Hau Temple, a seafood restaurant transformed into an art hotel, and a condiment store promoting western dishes fused with traditionally fermented tofu.

The routes offer recommendations for more than 50 points of interest, shops, and restaurants, and are available as an interactive e-map on the West Kowloon neighborhood campaign page of the HKTB website. Special offers have been arranged with shops and restaurants in the neighborhood for people who take part in the walks to encourage spending.

Photo spot with spectacular large-scale art installations

Art is a central theme of the West Kowloon neighborhood promotion. As well as the M+ and the Hong Kong Palace Museum, the HKTB has teamed up with “FriendsWithYou”, a pop-art duo featuring Samuel Borkson from Florida, US, and Arturo Sandoval III from Cuba, to bring their gigantic art installation and signature pop-art characters to Hong Kong and share the positive vibes to the neighborhood. The installations will be in the Art Park in the West Kowloon Cultural District from 23 September to 14 October with free admission, giving visitors the opportunity to enjoy international art exhibits and create photo memories.

A variety of areas will be decorated as part of the promotion. The footbridge and subway between the WKCD and Jordan will be transformed into an “Arts Corridor”. Thematic buntings with a program webpage QR code will meanwhile be displayed around the Yau Ma Tei and Jordan MTR stations and on lampposts along Museum Drive. The HKTB has also made promotional films featuring well-known personalities from the neighborhood, who guide viewers along the streets and sidewalks and give their first-hand perspectives to viewers worldwide who are currently unable to visit in person.

For more details about the “Hong Kong Neighbourhoods – West Kowloon” campaign, click here.