HP unveils a new global channel partner program called HP Amplify

HP has announced the launch of its new and first-of-its-kind global channel partner program on November 1, 2020. The tech giant is rolling out HP Amplify with the aim of updating its channel approach in an increasingly services-focused and digital-centric market.

HP Amplify will provide the insights, capabilities, and collaboration tools that can help drive growth among partners. It will initially be rolled out for commercial partners, while those from retail can expect to be covered in the second half of 2021.

“HP Amplify will not only make it easier for partners to do business with HP; it will provide partners with a clear path to ready their business and succeed in today’s environment and beyond—to capitalize on emerging trends and play a central role in the evolving customer buying journey,” said HP Inc. Philippines Managing Director Christian Edmond Reyes.


Focus on core pillars

Designed to enable progressive go-to-market strategies that cater to a combination of transactional, contractual, and hybrid selling models, HP Amplify focuses on three core pillars: performance, capabilities, and collaboration.

Armed with added opt-in customer intelligence, partners will have more of a competitive edge, with the intrinsic ability to anticipate and enable more positive customer outcomes. As a result, partners will be able to serve customers more seamlessly through automated inventory updates, product returns, and holistic data intelligence. These experiences will continue to build upon the long-standing bonds between customers, partners, and HP.

HP Amplify Impact

HP’s dedication to sustainable impact through technology that makes life better for everyone, everywhere has long been integral to its business strategy and operations. Together, HP and its partners can make a lasting difference by acting in lockstep to further fuel innovation and growth in these areas.

As an extension of the company’s new global program, HP is also introducing HP Amplify Impact. It invites all partners to join HP and its pledge to address: working toward a low-carbon economy; enabling people across the value chain to thrive while at the same time respecting human rights and cultivating a diverse and inclusive culture; and unlocking educational and economic opportunity while improving the vitality and resilience of local communities.

For partners that will join this opt-in pledge, HP will provide training and support and help identify potential gaps in the goals partners wish to set and provide guidance on how to achieve those goals. HP will provide more details closer to the launch of HP Amplify on November 1, 2020.