Jollibee signs up as major sponsor of Ad Summit Pilipinas 2018

Jollibee is giving its full support to the ongoing Ad Summit Pilipinas 2018. The biggest Filipino fast food chain has signed up as a major sponsor of the annual gathering of local advertising and marketing practitioners from across the country.

With the theme ‘DIY Your ROI,’ the latest ad summit, which is being held at the Subic Bay Exhibition and Convention Center until today (March 10), aims to tackle the influence of various creative works and to urge professionals working at the creatives to analyze how advertising and marketing can possibly create financial and social impact.

During the summit (March 9), Jollibee Foods Corporation’s Global Brand Chief Marketing Officer Francis Flores shared insights about making a ‘return on intuition.’ Flores has held various leadership positions in other brands before landing in his present Jollibee position.

#BeeAtTheSummit: Jollibee is a major sponsor of Ad Summit Pilipinas 2018. Present during contract signing were: (from left) 4As Chairman Bong Palaxia; Jollibee Philippines Assistant Vice President for Brand Communications, PR, and Digital Marketing Arline Adeva; Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head Francis Flores; and Ad Summit Pilipinas 2018 Chairman Norman Agatep.