Jollibee Foods Corporation (JFC) has just earned the distinction of being the sole Philippine company to receive the Gold and Brand of the Year honors at the recent Asia Pacific Effie Awards 2018. It bagged a total of seven coveted trophies during the awards night held in Singapore in April.
The Asia Pacific Effie Awards is widely recognized by advertisers and agencies as the gold standard of marketing effectiveness globally, honoring the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.
This year, Jollibee won the 2nd Place in the Brand of the Year and 3rd Place in the Marketer of the Year category after earning five trophies for its #KwentongJollibee ‘Valentine’s Joy for the Heartbroken’ series in 2017.
Along with McCann Worldgroup Philippines, its partner creative agency, the fast food giant won a pair of Gold awards in the Asia Pacific Brands Category and Social Media Marketing Category. It also bagged a Silver in the Restaurants Category and a pair of Bronze in the Seasonal Marketing Category and Small Budget-Products Category for the viral ads series.
“We consider our latest achievement from no less than the Effie Awards very significant as it is not only a testament of how truly effective our campaign was but also how Filipino brands can hold its own even against the best marketing campaigns from other parts of the world,” said Jollibee Brand Chief Marketing Officer and PH Marketing Head Francis Flores. “It is a victory that we share with the whole JFC family and with our fellow Filipinos.”
Jollibee’s five #KwentongJollibee entries were among the 157 finalists that were shortlisted from a field of 500 entries from around the region. Other finalists included campaigns from counterparts in Australia, Malaysia, China, Singapore, and India.