Jollibee is getting unstoppable as it continues its aggressive international expansion of its store-chain. The Philippines’ top fast food brand opened two new locations in Hong Kong in December 2017.
The opening of Tsuen Wan and Tsim Sha Tsui branches—the company’s seventh and eighth in the autonomous Chinese city, respectively—came shortly after two other new Hong Kong stores were opened by the brand in October and November.
“This marks another important milestone in Jollibee’s exciting journey in Hong Kong,” said Jollibee Foods Corporation President for International Markets Dennis Flores. “We’ve brought our well-loved Chickenjoy to more of Hong Kong’s residents and visitors to help them come together to bond over delicious food.”
Aggressive HK expansion
The giant fast food chain’s aggressive offshore expansion is focused on areas where there is a high volume of overseas Filipino workers (OFWs) as well as immigrants. To date, it is estimated that there are about 140,000 Filipinos living in and working in Hong Kong, accounting for around 2% of the city’s overall population.
Jollibee’s first branch in the city opened in 1996. The company finally opened its second Hong Kong store in 2016. Since then, Jollibee worked double time and expanded its number of Hong Kong stores to eight, in a record span of just 18 months.
It is now operating over 1,100 stores all over the world. Its international stores are in key locations in Hong Kong, Singapore, Canada, Vietnam, the United Arab Emirates, and the U.S.
Best fried chicken in HK
Among the main favorites of Jollibee customers in Hong Kong is the brand’s fried chicken. In July 2017, two editors from the city’s English-language daily, South China Morning Post, named Jollibee’s Chickenjoy as the ‘best fast food fried chicken’ locally.
It easily surpassed Taiwan’s Hot Star Large Fried Chicken, The Roundhouse – Chicken + Beer, McDonald’s, and even Kentucky Fried Chicken in that editors’ list.