All is set for the October launch of digital e-sports platform ‘Kalaro’

The first fully-integrated end-to-end e-sports online platform in Asia is set to launch on October 12, 2020. Rising from the Philippines, Kalaro is a digital e-sports platform that was created by a team consisting of internationally-experienced Filipino tech experts.

Aside from the launch, The-AsiaGroup.com Inc. also announced the alliances comprising of top corporate brands that will be supporting Kalaro. Among those are the National Computer Systems (NCS) of Singapore, ERNI from Switzerland, and local firms Union Bank of the Philippines, DragonPay, and Globe Labs.

Upon its launch, a nationwide sign-up will be made available to e-sports fans and players. Interested gamers can join Kalaro using their mobile number, Facebook, Twitch, Razer, or Google accounts.

“We are thrilled to finally unveil Kalaro to be the catalyst in rapidly developing world-class Filipino e-sports talents,” said The-AsiaGroup.com Inc/ Pnex Int’l Corporation Board of Directors Member Renalyn David. “With the incredible support we are getting from our partners and the gaming community, we’re excited to realize the synergy Kalaro will create among corporate brands and more than 30+ million e-sports enthusiasts in the Philippines.”

For its partners, NCS will handle the technology cloud infrastructure to ensure that Kalaro is globally available to all Filipinos 24/7. They will also handle the various integration requirements of Kalaro so that it can connect to all other apps like Facebook, GCash, DragonPay, Twitch, and other third-party systems.

ERNI will be responsible for the design of the User Interface (UI) and overall User Experience (UX)—translating these designs into actual working systems for Kalaro users to enjoy. Together with the in-house tech experts of The-AsiaGroup.com, Kalaro has already achieved the global standards in software (app) design and development.

“We at Pnex Int’l Corporation are both proud and excited to launch our e-sports platform, initially, to the Filipino gaming community,” said Pnex Int’l Corporation President Marvin Alberto. “The more than 30 million Filipino gamers are a huge market and Kalaro will surely be their gaming companion.”

The company also thinks that Kalaro will just be in time as the need to boost the local economy arises. The platform can possibly mobilize the 30+ million Filipino gamers for some economic activities that will give jobs to corporate brands who will focus on this market segment, create work-from-home opportunities for streamers and gamers, spark some consumer spending, and at the same time hone future e-sports world champions.

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