Lazada takes us into the making of Epic 10th Birthday Super Party

(Press Release)

For its Epic 10th Birthday Celebration, Lazada Philippines has launched its most epic Super Party yet! This time, the e-commerce pioneer brought futuristic wonderland Lazada City to life for the mega countdown celebration that took place from 10 p.m. to 11:30 PM on March 26, and broadcast simultaneously on LazLive, GMA Network, GTV, as well as Lazada’s official TikTok, Facebook, Twitter, and YouTube accounts!

The eCommerce platform transported viewers to the vibrant, fun-filled retail wonderland where Ka-Lazadas got the best deals, won as much as P18-million worth of prizes and surprises, and enjoyed exciting performances from Alden Richards, Bea Alonzo, SB19, together with Kapuso’s brightest stars with acts by Julie Anne San Jose, Christian Bautista, Barbie Forteza, and more.

Lazada aims to continually innovate on its digital platforms to bring creative digital experiences to its users. According to Lazada Philippines chief executive officer, Ray Alimurung, “As we celebrate our Epic 10th Birthday, we’re proud to see this massive growth in Lazada users, a reflection of the trust we’ve built with consumers and sellers. Across the years, Lazada has pioneered many innovations that have transformed the online shopping experience for Filipino consumers including exciting Shoppertainment features such as livestream and gaming.”


Bringing the virtual Lazada City to life

For the first time ever, Lazada gives viewers an inside look at how it brings the highly-anticipated Super Party to its users from all over the Philippines.

“The concept for Lazada City began with the idea of a community enabled by the ease and convenience of technology,” explains Mr. Alimurung. “The Super Party Train at the center of Lazada City symbolizes the power of e-commerce and the ease and convenience it brings to people, making it an integral part of Filipinos’ everyday lives,” he adds.

Building on these concepts, Lazada brought its futuristic city to life by working with various media partners, collaborating with an entire cast of artists and celebrities, and leveraging its top-notch livestreaming technology to maximize viewership on its digital channels.

‘All-Out Sundays’ director Miggy Tanchanco, who was tapped to direct the Super Party with GMA Network, further describes the collaboration, “Lazada is like family na, sakin. Everytime na mag-wowork ako with Lazada, I’m really excited, I’m so happy! Especially pag minomount namin yung mga concepts ng show with my GMA Team, sobrang light and full of creativity. And of course, family sila! ‘Yun yung trato—the relationship is priceless!” [Lazada is like family to me. Every time I work with Lazada, I’m really excited, I’m so happy! Especially when we mount the concepts of the show with my GMA Team, we are super light and full of creativity. And of course, they’re like family! That’s the treatment—the relationship is priceless!]

“The performances, from the dancers to the artists, and everybody who is here right now talagang binigyan nila ng 100% nila to make things happen and deliver the right performances para sa mga taong manunuod, for Lazada,” he adds. [The performances from the dancers, from the artists, and everybody who is here right now, they really gave it their 100% to make things happen and deliver the right performances for the viewers, for Lazada.]

Epic Star Power

Sharing his excitement for being part of this year’s Epic Super Party, multimedia star and Lazada brand ambassador Alden Richards says, “It’s one of the biggest I’ve experienced since I became part of Lazada. I’m very happy and honored to be one of the hosts for this event, [and] for giving out huge prizes. And the performances are way beyond what I’ve expected!”

LazMall brand ambassador and Kapuso star, Bea Alonzo feels grateful to be part of this milestone with Lazada. She says, “Ten years na ang Lazada … Masaya and talagang epic Super Show siya. I’m so happy to be here!” [Lazada is ten years old … It’s been so much fun and it truly is an epic Super Show. I’m so happy to be here!]

Countdown to Lazada’s Epic 10th Birthday Celebration with the Epic Super Party on March 26 and the Epic Birthday Sale for nationwide free shipping (no minimum spend), 10% Lazada Bonus Discount for every ₱1,000 spend, and 10% cashback, and so much more dropping midnight of March 27 to 29 only on Lazada.