Lenovo wants consumers to take an active participation in designing their dream device. The giant PC manufacturer has launched a new region-wide campaign to solicit ideas on how users want to work, play, learn, and create using computers in the future.
#CitizensOfTMRW is an initiative aimed at encouraging consumers to imagine and assemble their dream PCs for the future. The goal is to turn them into actual ‘citizens of tomorrow.’
Lenovo Philippines has rolled out a special microsite for this campaign: www.lenovo.citizensoftmrw.com. By logging into the site (no pre-registration required), a user is ushered into a simple and fast seven-step procedure to design and create his/her dream device.
Simple designing process
From there, visitors can simply choose from available options for form factors, input/output designs, and material. In the process, a concept device is created, applying personal preferences and specifications.
After conceptualizing his/her dream device, a user will then be asked to briefly describe the design in the perspective of a worker, creator, student, or gamer (whichever is applicable to him/her). He/She is even given the option to share that unique creation on Facebook to gather online votes.
Upon uploading and sharing a creation, a user will then receive a ‘digital passport’ to an interactive #CitizensOfTMRW roadshow, which will be held from September 22 to 24 at SM Megamall Fashion Hall.
Up for grabs
Participants in the roadshow can redeem gifts. The designer who obtained the most number of online votes will win a Lenovo Yoga 520, a laptop and tablet in one that boasts of a powerful processor and longer lasting battery power.
#CitizensOfTMRW reflects Lenovo’s customer-centric approach, which has so far yielded some of the brand’s popular products and solutions. The company aims to realize ideas that can share the future of homes, workplaces, and classrooms.
“The greatest thing about the Citizens of TMRW is that you do not need to be an engineer, designer, or IT expert to tell us what the future holds for technology,” said Michael Ngan, Lenovo Philippines’ country general manager. “At Lenovo, our view is that the best technology is inclusive, not exclusive, and that inspiration can come from anyone, anywhere, and at any time.”