Lenovo Philippines has teamed up with multi-hyphenates Solenn Heussaff and Nico Bolzico as the innovation firm ramps up its Yoga line’s campaign ‘For All of Us.’ The real-life couple is known for their quirky personas and respective thriving careers within and outside the local entertainment industry. The Bolzicos also embody the encompassing flexibility and performance of Yoga notebooks to meet every type of profession or personality.
“Lenovo’s Yoga ‘For All of Us’ campaign celebrates people’s uniqueness and how this particular line of our devices is designed to easily adapt to any situation and fit the users’ needs,” said Lenovo Philippines President and General Manager Michael Ngan. “Solenn and Nico are stylish, ambitious, and inventive, and these are qualities and principles that we integrate within our Yoga devices. With this project, we hope to inspire fans and customers to be as bold and unapologetic in their pursuit of excellence.”
The Yoga ‘For All of Us’ campaign was launched globally in 2020 to highlight humanity’s unique traits and pair them with Yoga’s innovative technology to allow people to perform to their fullest potential. Yoga notebooks also celebrate the innate positive attributes like creativity and resourcefulness and even the typical human flaws like impatience and forgetfulness.
Celebrating feats and flaws
“I love how authentic and different Lenovo’s Yoga For All of Us campaign is as it’s not afraid to celebrate both our feats and flaws as humans,” said Solenn. “I love taking care of things for my family, but I also make mistakes, having to juggle a lot of things in being a mother and with my career. However, making mistakes is just normal and it’s in these moments that we learn and grow. I love how Lenovo focuses on that and we’re grateful for the opportunity to inspire others as our genuine and true selves.”
Aside from TV and film projects, Solenn is also busy as a painter, makeup artist, and mother to year-old Thyland Katana. She has also authored two books and has been involved in product designing tasks through her lifestyle brand. Nico, on the other hand, prioritizes being a fully-fledged father and agripreneur.
Yoga notebooks for Solenn and Nico
Matching their energy and flexibility are two of the most versatile Yoga notebooks in the lineup—the Yoga Slim 7i Carbon and the Yoga 9i. Both devices feature the powerful Intel 11th generation processors that provide uncompromising performance and contain several useful smart features for home and work. They also come with Lenovo’s 3-Year Premium Care warranty solution—24X7 direct hotline access to technicians and on-site repair.
The Yoga Slim 7i Carbon has a featherweight body and long-lasting battery life to carry out home and career tasks. The Yoga 9i has a touch-screen In-Plane Switching (IPS) display with Integrated Pen, two Thunderbolt 4 Type-C ports for a seamless connection, and up to 17 hours of battery use.
To welcome and celebrate Solenn and Nico joining the Lenovo PH family, the Yoga For All promo gives away up to ₱70,050 worth of bundled freebies with Lenovo and premium lifestyle brand Herschel to purchasers of participating Yoga devices (along with select Lenovo IdeaPad, IdeaCentre, and Smart tablets) from March 10 to March 31, 2021.