Ligo Philippines reallocates advertising budget to Covid-19 response efforts

Ligo is definitely a brand that every Filipino has grown up loving. It has always been a notable part of many local kitchens. To give back, it strives to continue to live by its role—either in small or big ways.

Ligo Philippines has announced the immediate reallocation of its entire advertising budget for this year. The 66-year-old popular brand of sardines and other canned products is donating the whole fund to non-government organizations, charities, and other groups that are integral to the Covid-19 relief and response efforts in the country.

“We will work hard to provide for you in times that you need us most,” said Ligo Vice President for Advertising and Promotion Macky Tung. “We pledge to deliver food and supplies, including our classic products, to the most affected families and communities; provide relief and assistance to health workers and other front liners; and equip them with Personal Protective Equipment (PPE).”

Tung also assured that the company will coordinate with local government units (LGUs) for orderly distribution. “This is just the beginning of our bayanihan. We know that as one nation, one family, we will persevere and see better days,” Tung added.

Ligo Philippines highlight the challenges that many Filipinos face on a daily basis to protect their selves from Covid-19. It also reiterated that it has been prioritizing our fellowmen’s welfare, putting the health and safety of people as its top priorities.