Manulife Philippines has welcomed 2021 with the launch of a new digital campaign aimed at reaffirming and strengthening its commitment to help Filipinos make each day better this year. To kick off this online program, the life insurer has rolled out a short film on its Facebook page and YouTube channel.
The digital film ‘Goodbye, Hello’ features the story of Miguel and his Lola Nora. The main characters are depicted as making preparations to take on 2021 coming from the challenges they faced in 2020. The story highlights the importance of learning new things and of turning difficulties into opportunities.
“The year 2020 taught us a lot of things,” said Manulife Philippines Senior Vice President and Chief Marketing Officer Melissa Henson. “Because of the pandemic, our values and priorities have changed. We focused on the truly essential, and realized what we must do to make our loved ones feel cherished and protected.”
She continued, “The new year gives Filipinos the opportunity to look back and look ahead at the same time, and we at Manulife Philippines are determined as ever to be with them in every step of their financial journey. As our new digital film aptly puts it—when life stops, we keep going with you.”
In 2020, Manulife PH rolled out different initiatives to help Filipinos cope with the challenges. Those efforts include making annually renewable term insurance products more affordable; creating a flexible life and health insurance plan dubbed as HealthFlex that facilitate customization of health coverage based on needs; and upgrading the company’s digital capabilities to help policyholders access their plans more easily and equipping the financial advisors to provide assistance remotely.
Watch Goodbye, Hello here: