Photographer Mark Nicdao offers advice for taking photos using iPhone

If you are fond of taking photos using the ever reliable iPhone, fashion photographer Mark Nicdao has a helpful advice for you. For the professional lens man, the best iPhone photography tip he can share has something to do with non-planning.

“Be more spontaneous. Because it’s the way it should be with phones—it’s handy,” Nicdao said. While taking shots during specific times of the day may work for others, he reiterates the importance of what a photographer sees beyond any subject. “It doesn’t matter kung may meaning sa iba basta sa ‘yo may meaning, ‘yun na ‘yon,” he explained.

When asked why and how an iPhone would suffice for taking exhibit-ready photos, Nicdao instantly enumerated some of the best photography features of the popular smartphone. “What I love about it is it’s quick and there’s already presets. There’s a lot of other things you can play with, depends on what you want to achieve in a photograph. You can definitely have different angles. It captures even the colors of the neon lights. There’s a lot of range to it so it’s a fun way to shoot fashion photography.”

Nicdao thinks the iPhone can be a handy photography device for photographers and non-photographers.

Life In Style
Nicdao was recently tapped by Power Mac Center to be a partner for the latest installment of the local leg of the #ShotOniPhone campaign. As part of that team up, the premier Apple partner in the country facilitated a photo exhibit featuring the master photographer’s photos taken over the years using various generations of the iPhone.

The exhibit, dubbed as ‘Life In Style,’ was held at the SM Aura Premier during the first week of March. The showcased photos were mostly taken in Europe and were featuring portraits, architecture, sceneries, and daily-life shots. Nicdao said each picture tells a different story. All photos were brilliantly captured in high resolution, making them ready for large print production.

Nicdao’s ‘Life In Exhibit’ showcased photos using various generations of iPhone.

#ShotOniPhone campaign
Apple’s #ShotOniPhone is a global campaign that embodies the giant technology firm’s belief that incredible photos can be taken using just an iPhone. In the Philippines, the campaign has been inviting lifestyle and fashion photographers and even bloggers to participate so their works can be featured and shared through Power Mac Center’s social media accounts.

For those who want to give it a shot, simply take your best lifestyle or OOTD (outfit of the day) photos using your iPhone. Upload those photos to your own Instagram account, tagging @powermaccenter and including the campaign hashtags #ShotOniPhone and #LifeInStyle. If you prefer taking outdoor photos, use the hashtags #ShotOniPhone and #SomewhereOutThere.

Apple’s latest smartphone, the iPhone X is taking mobile photography to a whole new level. The dual 12-megapixel rear cameras and optical image stabilization makes it possible to capture photos with the quality of DSLR-taken pictures. It even performs well in low-light conditions. With its IP67 rating under IEC standard 60529, the iPhone X can even withstand water and dust during any type of adventure.

iPhone X is now waiting for you at any of  Power Mac Center’s stores nationwide.

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