‘My Dream in a Shoebox’ program to give school supplies to 50,000 kids this year

(Edited Press Release)

In its 12th year, ‘My Dream in a Shoebox’ (MDIAS) program is launching a renewed driving force to continue championing Filipino students’ right to education. The civic project of integrated marketing communications and PR firm TeamAsia is now more drive to empower more children to fight poverty and continue their education even in the new normal, which requires them to take learning sessions at home.

With the academic community facing even greater challenges today due to the COVID-19 pandemic, the campaign wants to make its impact not only bigger but more efficient and safe. For year 12, MDIAS aspires to support 50,000 underprivileged children to adjust to the new normal with shoeboxes filled with school supplies. The campaign aims to alleviate some of our parents’ and learners’ worries in accessing resources for the upcoming school year.

MDIAS upgrades its traditional shoeboxes of school supplies by adding hygiene kits to help parents and learners facilitate a proper learning environment at home. Children need more than school supplies in order to pursue their studies in the new blended learning environment. This is why MDIAS is also planning to provide 500 radios for radio-based instruction, and solicit donations of old computers and printers for various community centers in order to access and print students’ educational materials.

Through the years, MDIAS has equipped 405,090 children with the necessary tools they need to chase their #BiggerDreams. By pivoting its initiatives to address children’s most pressing educational needs, and by working together with the local communities, MDIAS plans to make a bigger impact.

Every pledge in the MDIAS campaign is a powerful contribution to prepare future leaders and movers of society to help realize their full potential. Together, all the contributions can make a difference in the lives of Filipino children, one shoebox at a time! To join the movement and help build more dreams, send an email to shoebox@teamasia.com.

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