Pepsi-Cola Products Philippines, Inc. (PCPPI) has introduced new multi-serve packages for its key products in the country. The exclusive manufacturer of PepsiCo drinks locally now makes its products in 850mL and 1-liter polyethylene terephthalate (PET) bottles—now the best-value multi-serve packs.
The new packaging design and sizes come as PCPPI takes its newest campaign, #PepsiHitSaSarap, into full swing. It shares the festive Filipino spirit with the whole world.
Just recently, the campaign’s video was featured on the digital screens of downtown Los Angeles in California and the iconic Times Square in New York City. It is top-billed by popular local celebrities like Kathryn Bernardo and Daniel Padilla with Billboard Music Awards nominee and pop group SB19, internet sensation Mimiyuuuh, and collegiate basketball hotshot Ricci Rivero.
“As seen in the latest Pepsi commercial, sharing every meal over a Pepsi becomes ‘hit sa sarap,’” said PCPPI President and CEO Frederick D. Ong. “With this campaign, we hope to showcase how Filipinos celebrate, the Pepsi way—one that is hip, fun, and festive.”
“As Filipinos, mealtime is an event we look forward to, especially now that we spend a lot of time at home. PCPPI wants to elevate the experience through our multi-serve beverages which we can share with our whole family,” Ong added.
PCPPI exclusively manufactures and distributes well-loved brands like Pepsi-Cola, 7-Up, Mountain Dew, Mug, Gatorade, Tropicana, Lipton, and Premier.