PLDT Global Corporation’s award-winning mobile app dedicated to overseas Filipino workers (OFWs) has tapped a celebrity to be its newest face and voice. Free Bee has introduced TV comedian and model Maymay Entrata as its latest endorser.
In a statement, Free Bee said Entrata could easily relate with OFWs and their families as she herself is a daughter of an OFW. The mobile app is confident that the celebrity endorser understands the importance of keeping connections strong among Filipinos abroad and their families back home.
“Maymay’s personality and values mirror our brand’s qualities—optimistic, family-oriented, and more importantly, madiskarte,” said Albert V. Villareal, Senior Vice President and Chief Commercial Officer at PLDT Global. “We are thrilled to welcome her in the Free Bee family.”
To welcome its newest endorser, Free Bee will host a virtual fans day on February 13, 2021, at 7 p.m. to be streamed live on the mobile app’s Facebook page. The online event will feature funny stories about OFWs and tips for migrant Filipinos and their families.
Available in more than 180 countries, Free Bee helps OFWs remain in touch with their loved ones back home, even if they are offline. This makes the app ideal for OFWs’ relatives who live in rural areas.
Free Bee is the go-to app for OFWs who need to connect with their families here in the country. It is powered by PLDT’s international unit, PLDT Global Corp.