POCO becomes a global independent brand

The launch of POCO M3 in November 2020 was significant not just because of the new impressive smartphone but also because it ushered in a new era for POCO as a brand.

POCO formally became an independent identity globally. This means the brand is no longer standing as a sub-brand of Xiaomi, which launched it in 2018. It is still not very clear what changes to operations and after-sales this move will bring but it should be noted that POCO smartphones will keep running on Xiaomi’s Android skin.

Since its initial launch in 2018, POCO has gained popularity among young smartphone users in over 35 global markets. The brand has so far sold more than 6 million units of devices worldwide—over 2.2 million of which is accounted for the POCO F1. Other models in its lineup include POCO C3, POCO F2 Pro, POCO M2, POCO M2 Pro, POCO X2, POCO X3, POCO X3 NFC, and the newly launched POCO M3.

“These tremendous results underscore consumers’ overwhelming endorsement of POCO’s brand philosophy—‘everything you need, nothing you don’t’—and we remain focused on bringing innovative technology to consumers without all the unnecessary frills,” said POCO Global Head Kevin Qiu.

“The POCO philosophy embodies an attitude we all strive for—to be different and confident. As a newly-established independent brand, we’re looking forward to continuing to deliver technology that matters in an ever-evolving world,” he added.