Every day, there are unsung heroes that remain unrecognized despite the difference they make to people’s lives. Power Mac Center (PMC) aims to pay tribute to them through the power of narrative photography using the iPhone.
The premier Apple partner has launched its Project Bayani, a campaign comprising of an online photo contest plus iPhone photography workshop and photo walk. The idea is to encourage modern Filipinos to capture and share truly inspirational and influential stories of ordinary people who live extraordinary lives.
“Heroes come in all shapes and sizes, and their actions, whether big or small, make a difference and can change lives,” said PMC Director of Product Management, Marketing, and Space Planning Joey Alvarez. “With our Project Bayani narrative photography campaign, we aim to magnify that idea by providing a platform to recognize these special individuals and presenting them through beautiful photographs shot on iPhone. We also hope to effectively reach and inspire people to become heroes for others especially in light of what’s been happening around us these days.”
Photo contest mechanics
The Project Bayani photo contest welcomes entries from individuals who are 18 years old and above and are currently residing in the Philippines. To make an entry, every participant must take three shots of his/her chosen subject—one portrait and two candid shots. The chosen unsung hero must be a person who makes an impact on the participant’s life or who selflessly provide service to other people. All photos must be taken using an iPhone.
All three photos shall be submitted along with a narrative online. Each entry must also be posted on social media (Facebook and Instagram) with the caption narrating the hero’s story and the hashtags #PMCProjectBayani and #ShotOniPhone. PMC shall also be tagged on the post.
The deadline for submission of entries is set on March 13, 2020. All winners will be announced on March 19, 2020.
Gallery exhibit and prizes
Project Bayani will culminate through a public photo gallery at The Podium from March 21 to 29, 2020. This exhibit will feature the contest’s top 15 entries, along with other selected photos taken during two photo walks (separate activities but still part of the campaign. Also to be displayed are photos from notable photographers like Edsel Uy, Sonny Thakur, Patrick Diokno, Tristan Tamayo, Rainier Gonzales, Aly Uy, and Aly Mananquil.
Meanwhile, the photo contest’s first prize winner will bring home an iPhone 11 Pro Max, premium accessories worth P27,500, and a trip/vacation for two to Amorita Resort in Bohol worth P70,000. The second prize winner will get an iPhone 11, premium accessories worth P21,700, and a trip/vacation for two to Amorito Resort in Bohol worth P52,600.
The third prize winner will receive an iPad 7th Gen, premium accessories worth P18,600, and a trip/vacation for two to Amorita Resort in Bohol worth P44,000.
Photography workshop and photo walk
To prepare those who intend to participate in the photo contest, Project Bayani also facilitates two sets of workshop sessions and photo walks under the supervision of professional photographers JC Gellidon and Jilson Tiu. Each of the two sessions will have 15 participants—the first was held on February 22 in Manila (Binondo, Quiapo, and Intramuros) and the second is set on February 29 to March 1 in Corregidor, Bataan.
As mentioned, outstanding shots from the two sets of photography workshop sessions will also be exhibited in the gallery at The Podium.