In photos: Power Mac Center’s midnight launch party for iPhone 11

Celebrities Iya Villania-Arellano, Bea Alonzo, and Enchong Dee

New iPhone launches are always a cause for celebration in the Philippines, just like in the rest of the world. The premier Apple partner in the country, Power Mac Center (PMC), made sure the arrival of the iPhone 11, the iPhone 11 Pro, and the iPhone 11 ProMax will create such a huge impact through a fabulous midnight launch party held on October 25, 2019, at the PMC flagship store in Greenbelt 3, Makati City.


To keep the spirits and excitement high as loyal Apple customers patiently wait for midnight, the boys of Perea Street served as game masters of interactive activities where participants got the chance to win Powerbeats Pro, AirPods, BeatsX, and P5,000-worth of PMC gift cheques. When doors opened, Power Mac Center ambassadors Bea Alonzo, Enchong Dee, Iya Villania, Bianca King, Marc Nelson, Kobe Paras, Wil Dasovich, Jeron Teng, and Jeric Teng welcomed the excited customers.

From left: Enchong Dee, Will Dasovich, and Marc Nelson

“We are grateful to our patrons who have spent several hours in queue to be among the first owners of iPhone 11 in the country. Every year, Power Mac Center launches new iPhone and Apple Watch models and we are always met with loyal customers, so we strive to reward them with only the best deals and service every time, in return for their unwavering support,” said Joey Alvarez, Power Mac Center Director of Product Management, Marketing, and Space Planning.

Up to P25,000 worth of premium accessory bundles awaited each of the first 200 customers in line. The bundles include freebies from partner brands like Adam Elements, Aukey, Belkin, Bose, Cygnett, Defunc, Just Mobile, Lifeproof, Moshi, Otter, PanzerGlass, Philips, PopSockets, SanDisk, Speck, Sudio, and UAG.

“I’m excited to see the specs and the wide lens to see what it can do to enhance my vlogging power,” said PMC brand ambassador Wil Dasovich, who started his career in vlogging by shooting videos using an iPhone 4. He further stated that its wide lens is what he is most looking forward to.

The latest iPhone models feature a triple-camera system with wide and ultra-wide lenses, all-day battery life, tough glass screen, and water resistance of up to 4 meters submersion for 30 minutes. All three debut the A13 Bionic chip, an Apple-designed 64-bit ARM-based system on a chip (SoC) that delivers faster performance and reduced power consumption. When purchased, the iPhone comes with EarPods with Lightning Connector, Lightning Cable or a USB-C to Lightning Cable, and a power adaptor.

iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 are now available at select PMC branches nationwide, including its online store.

• iPhone 11
o 64GB – P48,990
o 128GB – P51,990
o 256GB – P57,990

• iPhone 11 Pro
o 64GB – P68,990
o 256GB – P78,990
o 512GB – P91,990

• iPhone 11 Pro Max
o 64GB – P75,990
o 256GB – P84,990
o 512GB – P97,990

• Apple Watch Series 5
o Series 5 40mm – P24,990
o Series 5 44mm – P26,990