Pru Life UK Investments announces the appointment of new CEO

Pru Life UK Investments CEO Lee C. Longa

Pru Life UK Asset Management and Trust Corporation (Pru Life UK Investments) has announced the appointment of seasoned finance expert Lee C. Longa as its new Chief Executive Officer (CEO). The appointment, which was approved by the Bangko Sentral ng Pilipinas in June 2020, follows Longa’s promotion as the company’s Director in September 2019.

Under the new CEO’s leadership, the asset management firm of insurer Pru Like UK will uphold its commitment to meeting the Filipinos’ evolving wealth management needs and helping them get the most out of life. For his part, Longa is committed to steering Pru Life UK Investments to become a top-of-mind asset management company for investors.

“I am pleased to take the helm at Pru Life UK Investments, and I look forward to delivering on our vision of ensuring a sound financial future for Filipinos and their families,” Longa said. “Amid these unpredictable and challenging times, I am confident that we can continue to empower our clients to build their wealth and help them recover from the financial strain brought on by the ongoing pandemic.”

Longa’s qualifications include a vast experience across various positions in the insurance and investment industry. Before his appointment as CEO, he served as Executive Vice President and Head of Bancassurance & Alternative Market at Pru Like UK (2013 to 2019). Prior to that, he was Pru Like UK’s Senior Vice President and Chief Financial Officer (2010 to 2012), where he initiated and developed funds for the company to access offshore investments and significantly contributed to Pru Like UK’s business.

Outside Pru Life UK, Longa served as Head of Finance and Investment Committee for the Philippine Life Insurance Association from 2012 to 2017. Under his leadership, the industry adopted the international accounting standards for insurance, which benchmark against the high-quality standards around the globe, to enhance transparency, accountability, and efficiency of the industry in the Philippines.

In 2014, Longa completed the London-based Impact Program by Duke Corporate Education. In 2015, he took the two-year Enterprise-Wide Leadership Development by INSEAD Singapore.

Pru Life UK Investments was established in 2018. It offers savings and wealth creation options for Filipinos who are looking to focus on pure investments. The company’s superior fund selection consists of eight products, each tailored to the clients’ risk appetite of conservative, moderate, or aggressive investments. In May 2020, the company launched three new products—PRUInvest PH Equity Index Tracker Fund, PRUInvest PHP Dynamic Equity Fund, and PRUInvest USD Intermediate-Term Bond Fund.

Pru Like UK Investments will also be organizing virtual learning sessions called ‘PRUInvesTalks’ to further strengthen the skills of its certified investment advisors (CIAs), who are insurance agents of Pru Like UK and endorsed by Pru Life UK Investments to sell funds. The webinars seek to raise their knowledge of the company’s product offerings, fixed income and equity investments in the market, as well as teach how to interpret market movements, policies, and industry activities, and analyze PSEi charts and global indices. These sessions will be hosted by Assistant Vice President (AVP) and Head of Fixed Income Ricky Maddatu and AVP and Head of Equities of Pru Life UK Investments Charles Wong.

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