Pru Life UK opens inaugural PRURide Virtual Challenge

PRURide PH celebrity ambassadors Zoren Legaspi, Kim Atienza, and Gretchen Ho

Pru Life UK is bringing back the biggest cycling festival in the country amid the new normal. The life insurer has transformed its annual PRURide PH into a virtual event via the inaugural PRURide Virtual Challenge.

The virtual cycling event is powered by Pulse, the company’s all-in-one health management app. The first PRURide Virtual Challenge is open to every Pulse app user for free from December 18, 2020 to January 31, 2021.

“These challenging times have highlighted the benefits of cycling,” said Pru Life UK SVP and Chief Customer Marketing Officer Allan Tumbaga. “Not only is the activity an antidote to our mostly sedentary lifestyle, but is also an ideal mode of transportation that promotes social distancing.” He added that cycling is an excellent way to start building holistic wellness management and healthy habits.

The first virtual edition of PRURide PH is also in partnership with Garmin, the renowned brand in the aviation, marine, automotive, outdoor, and fitness markets. Participants can use Pulse-compatible wearables (Android or iOS) like the Garmin smartwatch, which can be easily synchronized with Pulse to track user’s performance. (These devices are also supported: Fitbit, Google Fit, and Apple Health.) Thus, even stationary bikers will be able to feel the adrenaline rush of an official rider.

How to join

  1. Download the Pulse app (available on Android or iOS for free) on any device.


  1. Sync that device with a Pulse-compatible wearable.


  1. Through the Pulse app, complete the registration to formally be a participant in the event. Choose and join one or several PRURide Virtual Challenges—30KM, 60KM, 500KM, and/or 1,000KM.


Families can also opt to join the Pulse Cycling—PRURider community for a chance to win special prizes (Best Decorated Bike, Best Christmas-Themed Family Photo with Bike, and Best Kid Costume Photo with Bike).


Prizes for grabs

All cyclists who will complete their chosen routes will get e-certificates and raffle entries to the PRURide Virtual Challenge Raffle, which is set at the end of the event. To be given away in the raffle is an exclusive Garmin 360, Tacx Galaxia Rollers, and other premium prizes.

Additionally, the first 3,000 finishers will receive discount vouchers from Garmin. PRURide Virtual Challenge early bird finishers will also receive a Rudy Project sling bag and a PRURide PH 2020 jersey, which will be delivered to their preferred addresses. Registered participants may only receive the jersey and sling bag once.

‘We Do Health’

PRURide Virtual Challenge on Pulse is part of Pru Life UK’s ‘We Do Health’ advocacy. The cycling event is among the company’s ongoing efforts to promote cycling as an accessible and safer mode of transportation during the new normal. By making the cycling event virtual, PRURide PH becomes easier, safer, and more enjoyable for everyone, regardless of biking skill level.

“PRURide PH has always been an inclusive festival for all cyclists, from beginners to professionals. In addition to providing our participants with an extraordinary cycling experience, we also want Filipinos to have an opportunity to have fun even amid tough circumstances,” said Tumbaga.


The PRURide Virtual Challenge is up until January 31, 2021. Download the Pulse app now to register.