Pawnshop giant celebrates 45th year through a new campaign launch

One of the leading pawnshops in the country is celebrating its 45th year by launching a new brand campaign. RD Pawnshop, Inc. rolled out ‘Magandang Bukas’ to emphasize its commitment to support hardworking Filipinos amid the ongoing Covid-19 pandemic.

“At RD Pawnshop, we recognize the value of stability from beginning to end, which helped us thrive for 45 years in service,” said RD Pawnshop Business Unit Head Alma Pascual. “We want to share this value of stability with Filipinos as we will always be happy to serve and accompany them in every part of their journey. We also want to continue being a source of hope and partner until they make all their dreams happen, hence our new tagline ‘Kasama mo, Hanggang sa Magandang Bukas.”

Comedienne, actress, TV host, and singer Pokwang is now the brand’s ambassador.

Through this new campaign, the company aims to show further that is among the most approachable pawnshops in the country. It also emphasizes its understanding of every Filipino’s sacrifice. Thus, it offers lower remittance rates and higher appraisal values with zero advance interest.

RD Pawnshop also assures that its workforce has been trained to deliver excellent customer services and observe the best practices. This way, it ensures the provision of hassle-free, reliable, and fast transactions. Aside from pawning, RD Pawnshop provides other services like e-loading, bill payments, and insurance services.

RD Pawnshop was established in 1976 by its founders Rodrigo E. Rivera Sr and his wife Dolores Chua Rivera in General Santos City. It is now a unit of RD Corporation, a conglomerate focusing on the delivery of clean, conscientious, and respectable services.