Reader’s Digest mounts the inaugural Quality Service Awards in PH

Reader's Digest Asia Pacific Advertising Sales Director Sheron White

In the age when overall customer experience takes the greatest bearing on the success of brands and businesses, excellent service has become a necessary asset of any firm. Thus, Reader’s Digest aims to create a more positive relationship between consumers and companies by recognizing and at the same time encouraging effective customer service practices.

That is the main principle behind the syndicated general-interest family magazine’s first-ever Quality Service Awards. “The Quality Service Awards is designed to reward companies that provide outstanding service to their customers, while providing our readers with a list of companies that they turn to for excellence in service,” Reader’s Digest declared in its primer.

The awards are based on a commissioned poll by research company Catalyst Research, which tapped about 5,000 consumers across the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan within an unspecified period. Each market is set to have its own set of awardees based on consumers’ perception of key customer service factors—personalization, understanding, simplicity, reliability, and satisfaction.

The survey respondents named the brands or businesses that provide the best customer service in their respective countries. The nominated companies were spread across 30 categories from various industries. The highest-rated companies per category were declared the Gold Winners, with the second-highest-rated ones as Silver Winners.

Representatives of winner-brands during the inaugural awarding ceremony

The companies Filipino consumers voted for as offering the finest customer service in the country were recognized in an awarding ceremony on February 7, 2020 at the Marco Polo Hotel in Ortigas Center. Those firms are listed here:

Airlines: Gold Winner – AirAsia; Silver Winner – Philippine Airlines

Bank Home Loans: Gold Winner – BPI; Silver Winner – BDO

Beauty Salon: Gold Winner – David’s Salon; Silver Winner – Bench Fix

Business Banking: Gold Winner – BDO; Silver Winner – BPI

Car Servicing: Gold Winner – Honda; Silver Winner – Goodyear Servitek/ Autocare

Courier Service: Gold Winner – Ninja Van; Silver Winner – JRS Express

Credit Cards: Gold Winner – Citibank; Silver Winner – BPI

Diagnostic Laboratory Service: Gold Winner – The Medical City; Silver Winner – Hi-Precision Diagnostics

Financial Adviser: Gold Winner – Sun Life Philippines; Silver Winner – Philam Life

Fitness Center & Gym: Gold Winner – Gold’s Gym; Silver Winner – Slimmers World

Food Delivery Service: Gold Winner – Foodpanda; Silver Winner – GrabFood

Funeral Service: Gold Winner – St. Peter; Silver Winner – Arlington

Health Insurance: Gold Winner – Maxicare; Silver Winner – Intellicare

Hospital/Medical Service: Gold Winner – Chong Hua Hospital; Silver Winner – Makati Medical Center

Hotel Chain: Gold Winner – Marriott; Silver Winner – Hyatt

Internet Banking: Gold Winner – Metrobank; Silver Winner – BDO

Internet Service Provider: Gold Winner – Converge; Silver Winner – PLDT Home Fibr

Kids Amusement Center: Gold Winner – KidZania; Silver Winner – Kidzoona

Life Insurance: Gold Winner – Manulife; Silver Winner – Sun Life Philippines

Mobile Phone Service: Gold Winner – Smart; Silver Winner – TNT

Money Transfer Service/Remittance: Gold Winner – Palawan Express; Silver Winner – Western Union

Movie Theaters: Gold Winner – SM Cinema; Silver Winner – Robinsons Movieworld

Optical Shop: Gold Winner – Executive Optical; Silver Winner – Ideal Vision

Personal Banking: Gold Winner – BDO; Silver Winner – Metrobank

Petrol Station: Gold Winner – Shell; Silver Winner – Petron

Pharmacy/Drug Store: Gold Winner – Mercury Drug; Silver Winner – Rose Pharmacy

Real Estate: Gold Winner – Camella Homes; Silver Winner – Sta. Lucia Land Inc.

Shopping Mall: Gold Winner – SM Malls; Silver Winner – Robinsons Malls

Supermarket/Grocery: Gold Winner – Puregold; Silver Winner – Robinsons Supermarket

Water Company: Gold Winner – Manila Water; Silver Winner – Maynilad Water

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