Samsung Electronics Co. Ltd. has simultaneously launched the Samsung Flagship store on LazMall in the Philippines, Singapore, Indonesia, Malaysia, Thailand, and Vietnam. The official store rollout coincided with the third installment of the e-commerce platform’s 24-hour Super Brand Day shopping event on September 24, 2020, wherein specified Samsung products—smartphones, wearables, TVs, and digital home appliances—were sold with hefty price markdowns.
“Samsung has enjoyed a strong partnership with Lazada for many years now, and we are excited to join forces once more to bring our third Super Brand Day to elevate the shopping experience for our customers,” said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.
“From the creation of our leading-edge products to even this Super Brand Day where we bring attractive deals for our products, we aim to serve and better our customers’ lives, especially in the current climate. As an innovation-led organization, our partnership with Lazada enables us to stay on the pulse of our consumers and provide innovative solutions that meet their changing needs,” Yi added.
On the same day, Samsung also launched its Galaxy M51 through the LazMall store. The new smartphone is offered in a Weekend Launch Offer Bundle until September 27, 2020. It is now also available in other online retailers.
Dubbed as the brand’s #MegaBeast, the Samsung Galaxy M51 is packed with ‘mega’ features: a massive 7,000mAh battery with 25W Fast Charging capability, a 6.7-inch Super AMOLED Infinity-O display, Quad cameras with 64MP main camera with AI features, and a Snapdragon 730G processor fr the best all-around entertainment and gaming experience.