Samsung re-introduces The Frame—a TV set and art piece in one

(Press Release)

Critically-acclaimed films and programs are now widely considered as art, which deserves to be seen through an exceptional TV. Visual masterpieces by some of the world’s greatest artists are also now easily accessible at home, as part of your interior design, with Samsung’s The Frame.

Samsung hopes to inspire art enthusiasts, interior designers, and other tastemakers as it re-introduces The Frame, a lifestyle TV that features QLED picture quality and functions as your living room’s piece of art at the same time, to the Philippines.

With this latest innovation, Samsung, a global leading TV brand for 14 years, has created a TV that is truly top-of-the-line functionally and aesthetically, one that brings video and colorful images to life as it reflects the contemporary taste of urban homeowners.


TV when it’s on, art when it’s off

The Frame functions as a TV when it’s turned on and projects itself as art when it’s turned off. More than integrating QLED technology and other smart features that Samsung has been known for, The Frame enriches the viewing experience and appreciation even further with Art Mode function, bringing world-class galleries to one’s home through the Art Store platform.

The Art Store, which comes with a one-month free trial, is a subscription-based database of digital art, allowing the TV’s user to curate a personal art collection from top galleries around the world and bring these masterpieces straight to the living room. A full subscription provides unlimited access to 1,200 classic and contemporary artworks and photography from 36 galleries in 18 countries.

Royal Collection Trust, Art Space, Saatchi Art, and Lumas are some of the major gallery partners of Samsung in bringing classic and modern art into your home.

With Auto Curation, The Frame can also serve as a personal art agent, learning one’s style and taste, to recommend art that they would love to see inside their homes. Artists and photographers can also choose their favorite works and curate their own gallery.



Designed to look like an elegant picture frame that enhances any space, The Frame’s interchangeable accessory bezels match the style or reflect the mood of one’s interiors.

These magnetic bezels—in earth tones of beige or brown and elegant black or white colors—connect effortlessly to enable the TV to blend in and fit in any décor, or stand out and draw attention to itself.

The No-Gap Wall Mount feature also helps The Frame blend in from any angle and can be easily installed to sit flushed against the wall to hang like a real framed gallery piece. A separate Studio Stand also allows The Frame to be placed anywhere in the house, to match one’s style and taste.

The Frame 32-inch (P31,999), 55-inch (P79,999), and 65-inch (P109,999) models will be available in Samsung Authorized Dealer stores starting July 1, 2020. Each purchase comes with one free Frame Bezel of your chosen color, redeemable via the Samsung Redemption website. Additional accessories for The Frame can be purchased from Samsung’s online store.