SM Cinema is set to launch its freshest movie theater complex at the SM Mall of Asia. But before that big roll-out, the biggest cinema chain in the country gave local moviegoers an exciting sneak peek of the new theater—in the grandest way through a special screening of Star Wars: The Rise of Skywalker.
In this epic ending to the Star Wars saga, the surviving Resistance faces the First Order once more as Rey, Finn, and Poe Dameron’s journey continues. With the power and knowledge of generations behind them, the final battle commences.
“In this day and age when people find comfort in watching movies from their homes, coping with the changing times allows us to further innovate on what we can offer to our customers,” said SM Cinema Vice President for Marketing Ruby Ann Reyes. “Now, SM Cinema Mall of Asia utilizes its unique position to provide people the premium movie experience that they deserve, giving the same feeling that is close to home.”
SM Cinema Mall of Asia’s Regular Cinemas will feature the most comfortable spectator seats, complete with 7.1 Surround Sound setup and RGB Laser Projection System, so viewers can immerse themselves in an upgraded silver screen experience.
Meanwhile, the premium Director’s Club Cinemas will each house leather full-recliner seats, with a large advanced laser projection system accompanied by Dolby Digital Surround Sound. Moviegoers can also enjoy in-theater butler service, enabling them to have an uninterrupted and intimate visual storytelling experience.
Once opened, SM Cinema Mall of Asia will be an entertainment complex where moviegoers can find all cinema formats including regular cinemas, Director’s Club, IMAX, Large Screen Format, and Event Cinema.
Soon, people can enjoy the luxury of seeing their favorite movies come to life with state-of-the-art facilities, year-round installations, and movie-centric activities.