Understanding 4K HDR TV technology

For the meticulous couch potatoes out there, shopping for the best television set with the latest and most superior technology proves to be an exhilarating task. With so many brands offering a wide range of newest technology, it is logically difficult to discern which ones take the edge over others.

It would be advisable to take a closer look into three superior technologies available in the sophisticated TV market today: 4K, HDR, and 4K HDR. How do we distinguish one from the others?


4K vs. HDR
4K technology (also known as Ultra HD) has been around for quite some time now. It is basically a leap from the high definition (HD), facilitating clearer picture through greater pixels compared to the common HD TVs. If a typical HDTV has a 1080p resolution, a 4K TV has 2160p.

For its part, HDR (high dynamic range) technology boosts the contrast ratio displayed on the screen by further expanding the brightest as well as the darkest colors, in the process allowing finer details in between. More colors are produced compared to its predecessor technologies. This leads to screens that produce more vivid, more lifelike images.

Now what happens if you combine the two superior TV technologies? Obviously, 4K HDR is a technology to beat, providing more outstanding features that would take every meticulous TV enthusiast off his feet.

New lineup of 4K HDR TVs from Sony
Sony Philippines recently introduced its BRAVIA OLED A1 (A1E) Series, an expansion of its current lineup of 4K High Dynamic Range (4K HDR) models. It comes in 55-inch and 65-inch display class units, to maximize the viewing experience with the combination of outstanding picture quality characterized in OLED TVs and the unique cutting edge form element.

“Sony is always at the forefront of innovation,” said Sony Philippines President and Managing Director Nobuyoshi Otake. “We lead the future of television by bringing the new range of 4K HDR TVs. We want to elevate TV viewing experience and bring reality right in the comfort of your own home, with enhanced brightness and contrast features.”

The new Sony BRAVIA OLED A1 Series TVs facilitate more accurate image processing to deliver more dazzling images, meeting the intentions of filmmakers and game developers. There are more than 8 million self-illuminating pixels and the X1 Extreme that controls the number of pixels for the exquisite display quality.

Other features
The new lineup does not leave the audio quality behind. Its new Acoustic Surface technology emanates sound directly from the unit’s screen. Thus, there is a perfectly unified picture and audio quality, which is not possible in conventional TVs.

Lastly, the One Slate (minimalist design that compresses all functions in one screen, eliminating the need for separate speakers, bezel, or stand) experience is completed by the Sony BRAVIA OLED A1 Series TVs’ design aesthetics. The units come in sleek bodies, providing natural presence and artistic ambience especially in wall-mounted configuration.

These new BRAVIA TVs will be available this month in all SONY centers and authorized dealers nationwide. The 55-inch model takes a P169,999 tag price, while the 65-inch unit will cost P269,999.