Sun Life rolls out ‘Ito ang Araw Mo’ digital campaign for Millennials

Sun Life Philippines is rallying behind the Millennials. The country’s undisputed top life insurer aims to help these young individuals hit the restart button to achieve their dreams through a new digital campaign dubbed as ‘Ito ang Araw Mo.’ The company is committed to guiding Millennials in claiming a new beginning in their journey towards a brighter future.

The new campaign is inspired by the pursuits of this generation, which is comprised of individuals who are keen on building their career, starting up their wealth, and finding self-enrichment—all amid the extraordinary challenges brought about by the ongoing pandemic.

To ignite today generation’s motivation to go after their personal pursuits, ‘Ito ang Araw Mo’ has formally commenced through the launch of a digital video on March 8. The video highlights the unique experiences of today’s generation—including having a virtual graduation ceremony, exploring a gaming career, pursuing digital entrepreneurship, and starting a new family during these extraordinary times.

“The times we are in may have pushed Millennials to put their goals on hold, but it also brought out their creativity, resourcefulness, and undeniable spirit,” said Sun Life Chief Marketing and Client Experience Officer Gilbert Simpao. “They are well equipped to fulfill all their dreams, even as they navigate their way in a new environment.”

“It all begins with recognizing the start of this new chapter in their lives, taking control of what they can accomplish today while working on their bigger goals in the future with Sun Life as their partner,” Simpao continued.

Activities for Millennials

Following the launch of the new online video, ‘Ito ang Araw Mo’ has lined up enriching activities that will continue to inspire and motivate Millennials to achieve their life goals. Sun Life will facilitate an interactive workshop on March 20. ‘Build Bright Habits to Reach Your Goals’ will feature international author, life coach, and TED speaker Dr. Christine Carter who will talk about getting started on the journey to achieve aspirations. AHA! Behavioral Design Managing Director TJ Agulto also joins the online session.

A Facebook community for the Millennials will facilitate mini-mentorship programs, weekly challenges, and exclusive promos for their fellow goal-achievers. This will reinforce the bright habits of self-improvements, relationships, and personal finance.

Sun Life advisors will also be available to help them create customized financial roadmaps to match their needs and put them in a better position to realize their plans.

Updates and relevant info

Ito ang Araw Mo’ updates and other relevant information are posted on Sun Life’s online platforms. This is to provide instant access to Millennials who are interested in taking part in the activities and those who are looking for further inspiration.

“There may have been a tremendous shift in our lives, but Millennials have the power to realize their goals and aspirations. It can start today. Ito ang araw nila, and it would be Sun Life’s honor to be their partner for life in this journey,” said Simpao.