Philippine-based PR and marketing agency TeamAsia has trademarked and launched its own proprietary strategic marketing approach. The company unveiled its Integrated Marketing Experience approach (IME) on July 30, through an online event.
IME is intended to empower consumers to actively take part in a brand’s story by engaging them across different channels. It is launched during a time when restrictions are taking place due to the pandemic-caused community quarantine across the country.
“Staying connected now requires a more involved and experiential form of communication with consumers, and that’s what IME is all about,” said Team Asia Managing Director Bea Lim. “Our approach creates a more equal relationship between brands and consumers and uses multiple channels to deliver a brand’s message to the right people at the right time.”
IME was launched along with a roster of new projects that are designed to help brands strengthen their connection with consumers. Among those are:
The Red Circle – an online publication that conveys insights from news and current affairs to the latest happenings in the lifestyle scene.
B2B: Breakfast to Business – a podcast that was launched during the quarantine/lockdown season in the country. The upcoming second season will focus on engaging and thought-provoking morning conversations about the stories and issues of today’s times.
Virtual Arena – brings events and activations online.
TeamAsia Training Online – provides up-skilling sessions by industry experts for professional success, especially on effective communication and strategic leadership.
My Dream in a Shoebox – a 12-year old annual education campaign aimed at helping less fortunate Filipino children by providing them with school supplies.
“In TeamAsia’s 28 years in the marketing and communications industry, we have always recognized the value of meaningful connections between brands and their audiences,” said TeamAsia Founder and President Monette Iturralde-Hamlin. “This holds true especially now, and we remain committed to taking brands and their audiences to the next level experience and building these connections through our Integrated Marketing Experience approach.”