TikTok has officially handed over a P7.2 million (US$150,000) donation to the Philippine National Red Cross. This donation is part of the short-form mobile video app’s commitment to supporting disaster relief efforts in the Philippines.
In November 2020, TikTok launched its #TikTokTogetherPH initiative, wherein it committed a total of P14.5 million (US$300,000) in fund donation to support select partner organizations that have typhoon relief programs. At the same time, the app staged a fundraising concert that featured several of the country’s top-performing artists and TikTok’s very own popular local content creators.
“We stand with all Filipinos during their time of need and we want to do what we can to help all those affected get back on their feet. TikTok has been the go-to platform for happy and inspiring moments, now we are extending this mission even beyond the app,” TikTok said in a statement.
The Philippine National Red Cross said the donations it received from TikTok will be allotted for food, shelter, and medical assistance for Filipinos who were affected by the devastation of the typhoons that hit the country in the last quarter of 2020.
The donation was received by Philippine Red Cross Secretary General Elizabeth Zavalla and Chairman and CEO Sen. Richard Gordon (as shown in the main photo).