Uniqlo taps Green Doraemon as its global sustainability ambassador

“Hi, everyone! I’m Doraemon and now I am Green!” The well-loved Japanese manga and anime character is turning green as the global apparel retailer appoints the cat-type robot character as the company’s Global Sustainability Ambassador.

‘Doraemon Sustainability Mode’ also comes with the launch of the green Uniqlo logo in an effort to convey the many ways the brand is materializing its sustainability message of ‘changing our future through the power of clothing.’

Driving positive social change

“Over the past two decades, Uniqlo has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world,” said Uniqlo Group Senior Executive Officer, Fast Retailing Koji Yanai. “We believe that the impact of the Covid-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change.”

During his official launch as a Uniqlo ambassador, Doraemon expressed his commitment to the cause. “I’ll do my best as Uniqlo Global Sustainability Ambassador to help create a much brighter future! I want to work with you all, so we can make people everywhere more interested in the future of our world.”

Two Japanese brands

Uniqlo and Doraemon both originated in Japan. The famed robot-cat has become popular all around the world. For its part, Uniqlo has evolved over the years through its quality apparel and its commitment fosters social progress.

As a Uniqlo Global Sustainability Ambassador, Doraemon will help create a better future by presenting the company’s sustainability efforts in fun and easily appreciated ways. The Green Doraemon and the green Uniqlo logo will be present in all Uniqlo stores globally, its brand websites, and the brand’s other channels.

Doraemon joins other Uniqlo Global Ambassadors in taking the brand’s sustainability efforts. They include Japanese actress Haruka Ayase and other personalities like Roger Federer, Shingo Kunieda, Kei Nishikori, Gordon Reid, Adam Scott, and Ayumu Hirano.