Uniqlo launches ‘LifeWear: Made for All’ global multimedia campaign

Uniqlo is showcasing unique and inspiring content as it rolls out its latest global multimedia campaign ‘LifeWear: Made for All.’ The international apparel retailer has announced that the campaign will include personal interviews with tennis legend Roger Federer, renowned NYC artist Futura, Uniqlo U Artistic Director Christophe Lemaire of the company’s Paris R&D Center, Uniqlo Team Sweden’s table tennis champion Anna-Carin Ahlquist, and all its social mission partners. The company is also featuring different voices from all around the world.

Tennis legend and global brand ambassador Roger Federer

“I support the company’s LifeWear philosophy,” said Federer, who is currently a Uniqlo global brand ambassador. “LifeWear’s mission goes beyond creating great quality clothing—it’s about improving the lives of all people, all around the world.”

You can now watch the short film and the interviews to hear the individual stories and to learn more about LifeWear and what it means to the brand, its employees, and friends. (Click here to watch.) Through those people’s eyes, Uniqlo sees the relevance of LifeWear to everyone, everywhere in daily situations—from a spirited NYC street soccer game to a volunteer Milanese Alpine rescue team’s dedication. Such stories show how LifeWear has become a positive force in helping people live better lives.


LifeWear is the unique Uniqlo philosophy for clothes, rooted in the belief that rational and excellent design plus the best in modern production techniques create perfect, high-quality, and affordable clothing meeting the needs of everyone’s lifestyle daily. The practical philosophy underscores the company’s views of the world. LifeWear also guides Uniqlo in everything it does—from the creation of thoughtful, life-improving clothing to its initiatives for sustainability and community engagement.