The World Wide Fund for Nature (WWF) successfully mounted its annual lights-out event globally on March 24, 2018. Just like in the previous years, the Philippines was among over 180 nations worldwide that actively participated in the global environment movement.
Leading the observation of Earth Hour in the country was WWF Philippines, which staged a jam-packed party at the open grounds of the Cultural Center of the Philippines (CCP) in Pasay City. Before the actual Earth Hour (from 8:30 p.m. to 9:30 p.m.), the event kicked off with a program that started by 7 p.m.
Earth Hour Philippines’ switch-off event was spearheaded by WWF Philippines’ celebrity ambassadors Marc Nelson, Janine Gutierrez, Mikee Cojuangco-Jaworski, Rovilson Fernandez, and Iza Calzado. Several performers also helped keep the attendees up and enthusiastic during the length of the purpose-driven party.
This year, WWF Philippines aligned with the global Earth Hour in launching its new theme #Connect2Earth, which aims to further strengthen awareness about biodiversity and collective action to save the environment.
WWF’s Earth Hour started as a symbolic lights-out event in Sydney, Australia in 2007. Since then, the movement has spread to more than 7,000 cities across over 180 nations and territories globally. The hour-long lights-out event has become a symbol of a broad commitment toward saving the planet from the effect of man-made pollution.
The annual Earth Hour serves as a catalyst for environmental action among the planet’s inhabitants. Its goal is to call people to action Beyond the Hour, which in the Philippines has pushed the launch of several environmental projects like the deployment of portable and low-cost solar lamps (replacing kerosene lamps in the countryside), sharing of best environmental practices via One Planet City Challenge, and information dissemination program like educational sessions, media engagements, talks, and training modules.