Here’s a full list of winners in YouTube’s inaugural Ad Awards in PH

The country’s finest digital videos were given recognition during the inaugural YouTube Ad Awards in the Philippines. The best and most effective professionals in digital storytelling were gathered on Thursday (May 10) at the BGC Arts Center for the awarding ceremony.

On its first year, YouTube Ads Awards gave away a total of 31 prizes. Those included an Ad of the Year Award, four Crystal Awards, six Second Prizes, and 20 Third Prizes. A Crystal Award is the most elusive and is given only if a nominated entry gets a specific percentage of votes from a strict panel of judges, which also comprise of marketers and storytellers. The Second and Third prizes are also conferred when an entry obtains a specific number of votes from judges. Some entries won multiple awards across 17 categories.

“Filipino creativity and imagination is on full display with tonight’s awardees,” said Google Philippines Country Marketing Manager Gabby Roxas. “We’ve seen how digital advertising, in its many narratives and formats, can deeply engage audiences and give them a truly satisfying experience on platforms like YouTube.

Here’s a full list of winners in the first YouTube Ad Awards Philippines:

Ad of the Year—McDonald’s: Wait Lang Po

Food and Beverage:
Crystal Award: McDo: Wait Lang Po


Lucky Me: Best Makeover Ever Facial (Third Prize)
Jollibee: Vow (Third Prize)

Health and Nutrition:
Unilab: Son (Second Prize)
Bactidol: Beauty Queen Fail (Third Prize)

Beauty and Personal Care:
Unilever Master: #PimpleAwarenessMonth (Third Prize)
Bench: Anak, OFW Cover (Third Prize)

Retail and Restaurants:
McDo: Wait Lang Po (Second Prize)
Jollibee: Vow (Third Prize)
Jollibee: Crush (Third Prize)

Technology, e-Commerce, and Telco:
Globe: Last Jedi (Third Prize)
Samsung: Enhance Every Moment (Third Prize)
Lazada: School of Acting Keychain Third Prize)

Travel, Transport, Automotive, and Leisure:
Department of Tourism: Anak (Third Prize)

Corporate Image and Public Sector:
Crystal Award: Unilab: Son


DOT: Anak (Third Prize)
Globe: Last Jedi (Third Prize)

Charities and Non-Profit:
PLDT: Gabay Guro (Second Prize)
Cebu Pacific: Change for Good (Second Prize)

Multi-video Storytelling:
Crystal Award: Globe: Kaleidoscope Ep. 2 and 3


Lucky Me: Best Makeover Ever Facial (Third Prize)
Jollibee: Vow and Crush (Third Prize)

Long-form Storytelling:
PLDT: Gabay Guro (Second Prize)
Globe: Dog video

6-Second Storytelling:
Oishi Blocking (Third Prize)
San Miguel Beer: Balance (Third Prize)

Storytelling for Occasions:
Crystal Award: McDo: Wait Lang Po
Globe: Dog video (Second Prize)
Jollibee: Vow (Third Prize)

Effectiveness:
Lazada: Picture Frame and Keychain (Third Prize)

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