Press Release
Samsung introduced its new Bespoke AI lineup for innovative AI Home experiences, boasting advanced AI features and displays. Samsung’s Bespoke AI appliances bolster the company’s goal of AI-driven connectivity, which is designed to adapt to diverse lifestyles and simplify life at home.
With the average Filipino investing more time in their hustle and less time on chores and personal interests, Samsung seeks to allow homeowners to make the most of their days at home worry-free with AI-powered home solutions, connected through SmartThings.
“At the heart of everything we do at Samsung is our goal to make the lives of our customers better and easier with our technology, including our home appliances,” said Ramon Medina, Head of Digital Appliances for Samsung Electronics Philippines. “We are proud that our newest Bespoke AI appliances are a testament to Samsung’s deeper commitment to integrating AI across the connected experience to cater to diverse lifestyles.”
Bespoke AI: Home living made simple
During the preview, Samsung showcased its Bespoke AI Side-by-Side Refrigerators and Washing Machines. These AI-powered appliances demonstrated new functionalities to create an AI Home where Filipino homeowners can enjoy a secure and intuitive user experience. Bound by Bespoke AI’s core pillars—Easy to Use, Care, and Savings—the new Bespoke AI lineup promises to deliver the best of smart living.
From left to right: Samsung Philippines’ Product Marketing Manager for Home Appliances Reema Masagca, Head of Corporate Marketing Yna Quimson, Head of Digital Appliances Ramon Medina, and Head of Product Marketing for Home Appliances Jayson Angeles celebrate the launch of Samsung’s Bespoke AI lineup, highlighting its commitment to AI-driven home solutions.
Side-by-Side Refrigerators: Designed for more than storage
The new Bespoke AI Side-by-Side Refrigerators are designed to make room for everything you need—and we’re not just talking about their impressive SpaceMax™ Technology.
Apart from every corner of the fridge being evenly chilled thanks to the All-around Cooling feature, these advanced refrigerators create a rich user experience with the Family Hub, where you can share photos, listen to music, and access information from the Daily Board.
The Side-by-Side Refrigerators are also all about access and control. Their sleek 9” AI Family Hub™ LCD screen lets you control smart devices, access apps, and receive personalized updates. Even from a distance, you can still control your refrigerator using SmartThings on your smartphone or tablet without the extra hardware.
Washing Machines: For effortless washing and drying
Doing laundry can seem daunting, but Samsung’s Bespoke AI Washing Machines simplify the task for you through intelligent AI washing.
The Bespoke AI Laundry All-in-One Combo is the washing machine you need for all-in-one laundry that eliminates the need to transfer your clothes from the washer to the dryer, thanks to its All-in-one design that seamlessly integrates a washer and dryer in one appliance. Through AI, it washes and dries clothes thoroughly and efficiently by detecting the weight and fabric of your laundry.
Meanwhile, the AI Top-load Washer washes your clothes thoroughly and gently, leveraging AI Wash to adjust its cycle settings automatically. To save time, the Super Speed feature shortens the rinsing time by shooting powerful jets of water and accelerating the spin speed.
With the launch of these home appliances, Samsung seeks to bring new and innovative functionalities to solve Filipinos’ common challenges at home. In helping create an AI Home, users can enjoy a home ecosystem that is useful, meaningful, and safe, ultimately building a living space where they can enjoy the simple, easy life.
To experience Samsung’s AI Home experience, browse the newest selection of Bespoke AI appliances at https://www.samsung.com/ph/home-appliances/bespoke-home/ or visit any of Samsung’s authorized dealers nationwide.
BESPOKE AI PRICE LIST
|
REF AREA |
|
| PRODUCTS | PRICES (SRP) |
| Family Hub | ₱189,995 |
| SBS AI Home | ₱124,995 |
| SBS Clean White | ₱89,995 |
|
LAUNDRY AREA |
|
| Bespoke AI Laundry Combo | ₱177,995 |
| 19KG Topload | ₱54,995 |
| 13KG Topload | ₱33,995 |
|
SMARTTHINGS LOUNGE |
|
| SBS with Dispenser | ₱109,995 |
| 15KG Topload | ₱41,995 |
| Smart Oven | ₱16,995 |
