Press Release
The Philippine Retailers Association (PRA) is excited to welcome Francis Flores, President and Country CEO of PICKUP COFFEE, as one of this year’s featured speakers at the 31st National Retail Conference and Expo (NRCE) happening from July 31 to August 1 at the SMX Convention Center. Since its launch in 2022, PICKUP COFFEE has rewritten the rules of café culture—scaling to over 300+ stores nationwide in record time and becoming a standout success in the fast-growing takeout coffee market.
With a powerhouse retail and marketing background that spans leadership roles at Jollibee, Unilever, and PLDT/Smart, Francis now leads one of the most exciting hypergrowth brands in Philippine retail. Under his leadership, PICKUP COFFEE has captured the hearts—and habits—of Filipino coffee lovers by offering affordable, high-quality coffee with speed, accessibility, and smart tech at its core.
At NRCE 2025, Francis takes the stage for his presentation “Brewing Success: The Journey of PICKUP COFFEE from Start-Up to Industry Game-Changer.”
He’ll share the brand’s origin story, the strategy behind its rapid rise, and what it takes to build a scalable, innovation-driven retail model in a hypercompetitive market. Expect powerful takeaways on:
- Executing aggressive expansion while maintaining consistency and quality
- Competing with industry giants through price, speed, and tech-enabled convenience
- Creating a brand that resonates deeply with today’s fast-moving, value-conscious consumer
Francis will also join Dione Song of Love, Bonito for the dynamic NRCE panel “Redefining Retail and Brewing Bold Moves: The Game-Changing Journeys of PICKUP COFFEE and Love, Bonito.” Together, they’ll explore how purpose, bold thinking, and customer obsession can fuel retail innovation at scale.
Whether you’re a founder eyeing rapid growth or a retailer looking to stay ahead of the curve, this session offers a masterclass in leading with clarity, speed, and vision.
Don’t miss this inspiring session with one of the country’s most seasoned brand leaders. Register now at www.nrce-ph.com.
The 31st NRCE is proudly supported by the following esteemed sponsors: (Diamond Sponsor) SM Retail; (Platinum Sponsors) ETP International PTE LTD, Globe Business, Relex Solutions, PLDT Enterprise, Converge; (Gold Sponsors) Megaworld Lifestyle Malls, Wilcon Depot, Ayala Malls, Robinsons Malls; Unilab; (Silver Sponsors) Anchanto, Bench, SM Supermalls; Bayer; (Sponsors) Asticom, Sportshouse, eCloudvalley Philippines; (Official LED Partner) Avolution; (Official Digital Marketing Partner) Innovation One; (Official Media Partners) The Philippine Star, Businessworld, The Manila Times; and its official PR partner Media Blitz Group.