Global AI smart devices brand HONOR Philippines recently celebrated another significant milestone. The fast-rising tech company opened its 200th local store, located at SM City Manila on December 20, 2025.
“I’m proud to say that we are now reaping what we have sowed over the past three years. We are very young as a company, but our growth is like no other. Our 200th store, composing of 100 experience stores and 100 kiosks, is a true mark of our success,” said Stephen Cheng, HONOR Philippines Vice President.
HONOR Philippines Digital Marketing Manager and Content Lead Eason de Guzman summarizes the specs of the new HONOR MagicBook X16.
The store opening also served as a venue for the launch of HONOR Philippines’ MagicBook Series, a new lineup of laptops that brings the brand into the PC territory. “The HONOR MagicBook X14 and the HONOR MagicBook X16 completes the HONOR ecosystem, now comprising of smartphones, tablets, and now PCs,” said HONOR Philippines PR Manager Pao Oga.
GMA Kapuso leading stars and newlywed celebrity couple Shaira Diaz and EA Guzman graced the occasion as brand ambassadors. They posed with the new laptops during the event. HONOR’s esteemed partners Charlie Mateo and Danna Mateo of CM Hi-Tech and Megapixel, and Roy Seguerra of SM City Manila also graced the event.
