Tokyo Tokyo Philippines is wrapping up the first quarter of 2026 with the grand opening of its 100th store, which happened on March 25. The 41-year-old Filipino-Japanese fast-casual restaurant chain has just become 100 stores-strong, just less than a week after opening its 99th store in SM City Zamboanga.
The store opening reflects the company’s continuous expansion across the country, as it keeps on celebrating many memories that Filipinos have shared over the brand’s signature dishes through the decades/years. This new milestone highlights Tokyo Tokyo’s unfaltering evolution into a go-to dining choice for consumers who prefer to enjoy Japanese flavors meeting Filipino tastes.
“The opening of our 100th store reflects the continued love and support of our customers who have made Tokyo Tokyo part of their everyday moments,” said Tokyo Tokyo Marketing Director Ghena Gatchalian Austero. “As we grow, our focus remains the same, bringing Japanese flavors closer to more Filipinos while creating spaces where people can gather and create new memories.”
Here are five interesting facts that could further make you excited to check out Tokyo Tokyo’s 100th store.
1. The location has historical importance for the brand.
The site—5 Pioneer Street, Buayang Bato, Mandaluyong City—is significant and memorable for Tokyo Tokyo. This is because the building (company-owned) was originally the address of the brand’s head office when it was founded in 1985. (The company’s headquarters is now in Roces, Quezon City.)
Tokyo Tokyo also finds the location very strategic as it serves a growing and diverse community filled with condominium buildings, business process outsourcing (BPO) centers, corporate offices, media companies (Summit Media, Visor, and TV5), and commercial spaces.
2. Refreshed design reflects unique ‘JaPinoy‘ identity.
Though a Japanese-concept restaurant, Tokyo Tokyo is a homegrown brand. “We bring the craftsmanship and discipline of Japan and mixed it with the heart, the warmth of the Filipino culture,” Austero explained. “The new store design blends the discipline and minimalism of Japan with the playfulness of the Pinoy culture.”
World-class Filipino architect JJ Acuna / Bespoke Studio (Hong Kong-based) designed the store, which is inspired by a modern Japanese teahouse. Plans for the redesign was finalized in 2023, then a preparation for the brand’s 40th year in 2025. The new design was initially applied to the renovated SM City North Edsa branch, which reopened in December 2025. Austero revealed that the overall design was based on Tokyo Tokyo’s aim to “remain relevant to the younger generation.”
3. New store look welcomes blue and elements of menu to the interior design.
The old store design had elements of black, red, and white in the exterior and interior aesthetics. The new one welcomes blue, actually deep purple, into the mix, in a way to make the brand look more vibrant and younger.
Additionally, the new store design adopts a pattern that represent the ingredients of the menu—eggs, half-eggs, ramen noodles, rice, and the even the bowl. Thus, the new store design complements the brand’s well-loved menu.
4. The automated comfort room brings sophisticated Japan feels.
You will surely be impressed that this store has an automated CR, which is constantly kept clean, reflecting the tidiness and discipline in Japan. This a rare feature for any fast-food chain in the country. Customers are assured they will be spared from the usual trauma they experience when using the loo in other fast food brands’ stores.
5. Tokyo Tokyo Pioneer branch is open 24/7.
The new Tokyo Tokyo Pioneer branch is open 24 hours a day, seven days a week. It can accommodate up to 60 people at a time. Customers can dine in, takeout food, or have their favorites delivered via foodpanda, Grab Food, or Tokyo Tokyo’s own delivery service. There is drive-thru service, and there are ample parking slots if you prefer to enjoy your Tokyo Tokyo cravings in store.
