Press Release
AISIN Philippines and NEXTHUB have officially launched their strategic partnership, marking a significant milestone in their shared commitment to strengthening the Philippine automotive aftermarket industry.
The event brought together key customers, industry partners, media representatives, and executives from both organizations to celebrate the beginning of a collaboration focused on delivering greater value to workshops, service centers, automotive businesses, and Filipino motorists nationwide. As a member of the AUTOHUB Group, NEXTHUB leverages the group’s extensive automotive experience, infrastructure, and nationwide network to support the growing needs of the aftermarket sector.
Willy Tee Ten, AUTOHUB Group President and CEO; Keisuke Fukuda, AISIN Philippines Chief Representative; Manny Yator, NEXTHUB General Manager; and Owee Cruz, AUTOHUB Chief Marketing Officer
Opening the event, Willy Tee Ten, President of the AUTOHUB Group of Companies, emphasized the importance of combining the strengths of both organizations to better serve workshops, service centers, and customers across the country. He expressed confidence that the partnership would help make world-class automotive solutions more accessible while contributing to the continued growth of the Philippine automotive aftermarket industry.
Emmanuel Yator, General Manager of NEXTHUB, highlighted the company’s commitment to delivering accessibility, operational excellence, technical expertise, and dependable customer support. He noted that the partnership with AISIN reflects a shared dedication to quality, reliability, and sustainable growth while strengthening support for workshops and automotive businesses nationwide.
Representing AISIN, Keisuke Fukuda, Chief Representative of AISIN Philippines and Senior General Manager of AISIN Asia Pte. Ltd., shared AISIN’s vision of expanding its role within the automotive aftermarket value chain by building stronger connections with end users and the professionals who support them. He emphasized that through NEXTHUB and the AUTOHUB Group’s network of workshops and service centers, AISIN can work more closely with customers throughout their vehicle ownership journey while providing greater access to genuine products, technical expertise, and dependable support.
Manny Yator, NEXTHUB General Manager; Willy Tee Ten, AUTOHUB Group President and CEO; Keisuke Fukuda, AISIN Philippines Chief Representative; and Pruett Tiraratn, AISIN ASIA Thailand Vice President
A key highlight of the occasion was the ceremonial signing between representatives of AISIN and NEXTHUB, symbolizing the formal start of the partnership and reinforcing both companies’ commitment to creating greater value across the Philippine automotive aftermarket ecosystem.
Beyond expanding access to genuine AISIN products, the partnership aims to support workshops, service centers, and automotive businesses through technical training programs, customer education initiatives, stronger industry collaboration, and enhanced aftermarket support.
In her closing remarks, Owee Cruz, Chief Marketing Officer of the AUTOHUB Group, thanked customers, partners, media representatives, and both AISIN and NEXTHUB teams for their support in making the launch possible. She expressed optimism about the opportunities the partnership will create and reaffirmed the group’s commitment to working closely with industry partners to better address customer needs and support the continued growth of the aftermarket business.
The event concluded with a renewed commitment from both organizations to deliver world-class automotive solutions while contributing to the continued growth and professionalization of the Philippine automotive aftermarket industry. Through this partnership, AISIN Philippines and NEXTHUB look forward to creating greater value for customers, industry partners, and motorists nationwide.
