Cebu Pacific is aiming to turn tourists who visit Bohol into responsible and environment-conscious ones through launching in the province its advocacy campaign dubbed as ‘Juan Effect.’
Juan Effect Bohol is rolling out an information campaign by installing multi-lingual signages in the most popular tourist attractions across Bohol. Those attractions include the famous Chocolate Hills, the Tarsier Sanctuary, and the Loboc River Cruise. The signages are made of recycled wood and are carrying reminders on proper behavior that must be observed when visiting tourism destinations.
From left: Australian yoga and fitness expert Sjana Elise, Jasmin Curtis-Smith, Cebu Pacific Vice President for Marketing and Customer Experience Candice Iyog, Canadian filmmaker Lost LeBlanc, and South Korean musician Solbi
“It is important to strike a balance between growing the tourism industry and preserving the very assets that attract tourists,” said Cebu Pacific Vice President for Marketing and Customer Experience Candice Iyog. “Bohol has seen its tourist arrivals grow in the past year. We are adopting it as a Juan Effect site to do our part in reminding our travelers to conserve its ecological and cultural treasures.”
Jasmin Curtis-Smith with one of the signages
Bohol is among the most popular destinations served by Cebu Pacific. It is also one of the most popular island-destinations not just domestically but also internationally. It is now the third tourism destination in the country where Juan Effect campaign is rolled out, following Siargao and Boracay.
Korean celebrity Solbi
Cebu Pacific has signed up Juan Effect ambassadors from around the world with the goal of further amplifying this information campaign. Filipino celebrity Jasmin Curtis-Smith leads the roster with South Korean musician Solbi, Canadian filmmaker Lost LeBlanc, and Australian yoga and fitness expert Sjana Elise.
Juan Effect is a multi-sectoral sustainable tourism program of Cebu Pacific in partnership with the Department of Tourism, the Department of Environment and Natural Resources, and the Department of Interior and Local Government. The advocacy engages the local community, government and tourism stakeholders, and other people through information dissemination about tourists’ responsibilities.
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