Coins.ph, the Philippines’ leading blockchain-backed e-wallet services provider, launched the Coins Movement in November, a campaign that encourages financial empowerment by moving forward into the future of money.
Coins.ph currently has over 16 million customers enjoying access to e-wallet services such as local and international remittances, buying mobile load, bill payments, and 24/7 virtual assets services. Founded in 2014, its mission is to promote financial inclusion by providing Filipinos with an accessible and easy-to-use digital mobile wallet app.
“Digital technologies have advanced more rapidly than any innovation. We are embarking on the Coins Movement to bring awareness on the benefits of financial technology and provide continuous support to easily adapt to the ever-changing digital world. At Coins.ph, we aim to build better service experiences and more innovative products in the future,” said Nauman Mustafa, CEO of Coins.ph.
To launch the Coins Movement, Coins.ph prepared three big surprises to level up Filipinos’ e-wallet experience.
Surprise #1: Rewards for loyalty
“We value our customers’ loyalty and appreciate hearing how we can improve and better support them in the future. To make their Coins experience more rewarding, customers can now earn loyalty points for their everyday transactions such as buy load, bill payments, game credits top-up, and tollway credit purchases,” added Mr. Mustafa.
Loyalty points can then be used to redeem exciting vouchers on the Coins Rewards catalog. From groceries to online shopping, Coins.ph is giving customers the power to choose the rewards that fit their lifestyle.
Surprise #2: Additional cryptocurrency tokens
Coins.ph also introduced six new cryptocurrency tokens this year, thus bringing the total number of crypto assets available on the platform to 10. Recent additions include AAVE, Maker (MKR), and Uniswap (UNI), as well as USDC, Chainlink (LINK), and Kyber Network Crystal (KNC), which launched earlier this year, with more coming soon.
The Philippines, which has a very young and tech-savvy population, has been seeing a boom in cryptocurrency adoption. As the first virtual assets service provider to be licensed by the Bangko Sentral ng Pilipinas, Coins.ph prioritizes the safety and security of users’ funds, making its platform perfect for the crypto-curious, or those who just want to dip their toes in the cryptocurrency market.
Surprise #3: New faces of Coins.ph
And the biggest surprise of all, Coins.ph is introducing brand ambassadors to help guide Filipinos in their journey to financial empowerment.
Dingdong Dantes, an actor, and entrepreneur has leveled up his career through his work with the YesPinoy Foundation and his latest venture, dingdong.ph, which provides delivery, e-commerce, and marketplace solutions designed to uplift the lives of fellow Filipinos, particularly the entertainment industry workers who lost their jobs due to the pandemic.
Megan Young, an actress, model, and beauty queen, is also known for using her love for gaming to bring awareness and raise funds for causes supporting the LGBTQIA community.
Enchong Dee, a swimmer-turned-model and actor, is also now known as “The Budgetarian.” His popular podcast advocates for financial literacy delivered in a fun, conversational, and easy-to-digest manner.
What do these celebrities have in common? They are using their platforms to not only entertain but also to inspire and educate–values that Coins.ph believes will better equip people to move into the future of money.