DITO Telecommunity unveiled its first-ever flagship store on October 15, 2022. Located in the Cyberzone area (4th Level) of SM Megamall Building B in Mandaluyong City, the newly opened DITO Flagship Experience Store is an embodiment of the third PH telco player’s commitment to making its innovative products more accessible to Filipinos.
The flagship store showcases an alluring visual experience representing the country’s vibrant and colorful culture. Designed by the renowned architectural company Mañosa & Company, it features an interior that reflects the local weaving traditions. This symbolizes DITO’s mission of weaving Filipino communities together through its digital innovations and stronger connectivity.
In terms of functionality, the new DITO Flagship Experience Store is an immersive hub serving as a gateway for ‘DITOzens’ and potential subscribers to learn more about the brand’s products and to experience leveled-up digital offerings such as DITO’s ultra-fast data speed and exciting promos.
“As we continue to bring Filipinos together through our high-speed data connectivity, we opened a store where people can pursue their shared interests, talents, and passions,” said DITO Telecommunity Chief Commercial Officer Evelyn Jimenez. “We envision the DITO Flagship Experience Store as an experience hub highlighting the benefits of DITO’s next-generation technology. Here, they will get a taste of an empowered digital lifestyle.”
Unlike any other customer service center, the DITO Flagship Experience Store enables visitors to dive into the DITO universe and have a glimpse of what the brand means when they say “Todo na DITO.”
The Customer Service Area holds customers who need to directly communicate with DITO representatives for their concerns, purchases, inquiries, and other aftersales issues.
There are areas where customers can explore and experience DITO’s fast and reliable 5G connectivity. The Gaming Zone facilitates experiential gaming activities, while the Streaming Zone facilitates an experience of from the telco’s entertainment partners.
The Product Zone enables visitors to learn more about DITO’s products, services, rewards, and even promos like the DITO App Boosters, DITO Data Sachets, DITO Level-up Packs, and more.
“Through our TODO na DITO campaign, we hope to empower more Filipinos by making them part of a community where they can feel at ease to express themselves and follow their passion. Giving them access to creative tribe, high-speed connection, and digital innovations is a big contributor to DITO’s continuously phenomenal growth,” said DITO Chief Administrative Officer Atty. Adel Tamano.
During the press conference held after the store inauguration, Tamano also revealed why DITO is not yet signing up any major celebrity endorser, unlike its bigger competitors. “We want to focus our resources in improving our services further and reaching out to more consumers nationwide,” he said.
DITO leaders and executives
Currently, there are about 13 million DITO subscribers across the country. The figure is about a million higher than the 12 million subscribers the company reported on August 26 of this year. DITO now operates over 5,500 cellular towers nationwide and has increased its coverage to more than 600 cities and municipalities in the greater Metro Manila area. The company also disclosed that is now reaching over 70% of its population coverage target.
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